"Supreme Selection", we ordinary people can also use the "Michelin Red Selection", a rather rigorous and fair evaluation, to find out those so-called gourmet restaurants that never forget anything and feel the so-called supreme food enjoyment.
In fact, all kinds of research reports we often see are also the results of special research and evaluation by professional institutions, which help investors find out the best listed companies in the market and then give detailed analysis and interpretation reports, referred to as "research reports".
For example, if you want to know what a listed company is doing, who is the major shareholder, how much profit it has made, and what big moves it has made recently, you can basically find information in the research report, but because there are too many things in the research report, it is difficult for people to understand it quickly. Even some institutional investors dare not say that reading research reports is as simple as eating and drinking water. It takes a lot of time and energy to chew a research report full of technical terms. It is also a great test of personal financial ability. Fortunately, many market softwares have started to publish so-called "briefings" and "dehydration research reports", and interested investors can still get some key information quickly.
In addition, we should remind everyone that the quality of research reports of securities firms is uneven. Because the market changes all the time, many unexpected events are unpredictable, which will make the information in the research report not timely enough. Moreover, as a seller in the trading market, the relevance of interests will also make the information in the research report not objective and neutral, and even mislead investors. Therefore, when choosing to read the research report, we should try to choose brokers with good reputation and strong strength in this industry, just as we will give priority to big brands when buying electrical appliances.