Formulation of company strategy

Formulation of company strategy

Normatively speaking, under the leadership of the board of directors, the general manager is responsible for organizing his own management team to formulate strategies, and constantly discussing major issues with board members in the process, and finally submitting the strategic planning report to the board of directors for deliberation and approval. At the same time, companies of different sizes have different strategies. Generally speaking, small and medium-sized enterprises, that is, bosses, set a strategy, then discuss it with the middle level, and then make a strategic statement and decompose it.

1, chairman's decision-making strategy.

The company law stipulates that the decision-making strategy of the board of directors shall be formulated by the general manager, who shall provide the decision-making basis. Discuss the strategy based on the basic data provided by the management team.

In fact, in practice, the board of directors and the management team discussed with each other and questioned the authenticity of the data source, whether it could support this strategy and whether the conclusion was scientific. In large companies, drafts are basically passed by the chairman, and then discussed and voted according to the company's articles of association and the rules of procedure of the board of directors;

2. Chairman of the organization.

The chairman of small and medium-sized enterprises has worked as a manager in the company and directly participated in some management and operation of the company;

For example, the company's marketing, finance and foreign government relations are all done by the chairman himself. In this case, it is best for the chairman to preside over and organize the formulation of the company's strategy. The general manager and the chairman stand at the same level, and all departments provide relevant data. Finally, the chairman convened a strategy seminar, which was worked out by the chairman and the middle and senior cadres of the general manager, and was finally recognized by the chairman.

Suggestion: Strategic data are collected and accumulated by various departments regularly, such as the cost control of customer service department, marketing department and purchasing department, and the grasp of market price and product quality by sales department, so these data should be very clear.

3. preach to employees.

Employees feel that strategy has nothing to do with them. The first is the problem of our leaders. Lead yourself to regard the company's strategy as? Possession? It is wrong not to lecture employees.

Apart from some business secrets, we should tell our employees our strategy in order to unite people and fight for our ideals; Secondly, we didn't do a good job in employees' personal strategy. Without the support of employees' personal strategy, there would be no support for enterprise strategy. Thirdly, after the strategy is formulated, it is forgotten, not broken down into departments, but into monthly work, that is to say, the operation process is not strategic-oriented.

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