1, product positioning is different.
Adidas)Neo is a sports fashion branch of Adidas aimed at young people. Its position is very low. Clover series focuses on leisure, fashion, nostalgia and classic style. Compared with Adidas sports series, the positioning of this series is high-end.
2. The products have different functions.
The items under the neo brand series are more suitable for sports. Products include clothing, shoes and accessories, most of which are "born for sports" products; Clover brand's product positioning is "light fashion", but also emphasizes its uniqueness and novelty, and the occasions where products are used are mostly leisure.
3, the logo color is different.
Adidas' brand logo color is black and white, while clover's logo color is blue (more colors are applied to products, but the main brand's logo color is blue).