What are the characteristics of the corporate homepage?

The main function of corporate website is to publicize and establish corporate brand image, which is also a channel to display its products. Therefore, an excellent enterprise website must be able to realize these functions and highlight the positioning of the enterprise. I think an excellent corporate website should have the following three characteristics:

First, the style conforms to the enterprise positioning.

Style can be selected according to the orientation of the enterprise. For example, Internet companies should have a website with a sense of science and technology, and creative color matching will not be as rigid as traditional enterprises. Can attract the attention of consumers.

Second, the layout of the website has bright spots.

For an excellent corporate website, the whole layout should be designed from the perspective of the people who browse the website, highlighting the product introduction, putting the relevant cases of the company in a conspicuous position, and putting in other information such as company introduction and contact information, people will be interested in your things and will naturally come back to learn more about the company.

Third, there is a good user experience.

After browsing the website, it is very smooth and looks comfortable. Both these buttons and an icon are very user-friendly designs, and some interactive areas such as online customer service are also easy to find.

To sum up, an excellent corporate website is excellent in both color matching and user experience, just like its own product, which takes time to build, retain consumers through this website and better build corporate brands.

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