Brand is the carrier of corporate culture, and corporate culture is the essence condensed on the brand.
The company's "Zhong" brand trademark is a famous trademark in Zhejiang Province, and has been successfully registered in Madrid and the United States, enjoying a high reputation at home and abroad. Taking building advanced culture as a breakthrough, the company has successively built strong product brands such as "Lailixin", "Lion" and "Laikexin", and implemented brand marketing strategy scientifically. The blue-and-white brand "Zhong", which is full of modern flavor, contains a profound corporate culture of caring for the public, innovation and dedication, showing the world the brand image of "quality first, customer first, safety and reliability", reflecting the corporate culture of "people-oriented" and establishing a good corporate image of Zhejiang Medicine.
Human resources are the source of corporate culture.
The company strives to create a corporate culture atmosphere that is people-oriented and encourages innovation. According to our own situation, we have formulated and constantly improved the talent policy with "freedom of coming and going" as the main content, and formed an incentive mechanism conducive to cultivating and using talents. Since 1992, we have been trying to reform the distribution system in which technical factors participate in income distribution, and constantly mobilize and stimulate the enthusiasm and creativity of talents. In the process of vigorously building a learning and innovative enterprise, General Manager Li Chunbo timely put forward and implemented the talent strategy of "combining training with use and paying attention to training" in 2 1 century, and organized a full-fledged scientific and technological army on the basis of doing a good job in retaining talents in performance, system and emotion. From "trying to attract and retain talents" to "weaving an invisible global talent network to serve enterprises" and then "cultivating more talents to serve more people", this is the sublimation of corporate culture and an inexhaustible motive force for enterprise development.
Management mode is the concentrated expression of enterprise culture.
Companies adhering to the "care for human health" corporate purpose, pay more attention to social and spiritual values; In vigorously promoting the construction of modern enterprise system, we should constantly enrich the connotation of enterprise culture, penetrate it into all aspects, and reflect humanistic care. Starting from the characteristics of the pharmaceutical industry, we should pay attention to the management culture characterized by GMP, the image culture characterized by caring for life and health, and the legal culture characterized by strict external monitoring, and strive to create a corporate culture with the characteristics of Zhejiang medicine. In terms of management means, we should fully embody people-oriented, improve the working and living environment of employees as much as possible, and give full play to the enthusiasm and creativity of employees. With the continuous development of enterprises, the management concept, mechanism and means of enterprises are also constantly innovating, and the corporate culture has also been continuously accumulated and sublimated.