There happened to be a German businessman selling soap factory in Xujiahui, and he picked it from Songmao. His idea is that the well-equipped factory can break the western monopoly on the soap market in China, and some soap-making equipment can also be used in pharmaceutical production. So he merged Wuzhou Pharmacy with this soap factory and named it? Wuzhou Guben Soap Pharmaceutical Factory? , divided into soap making and pharmacy.
However, German businessmen only sell equipment, not technology, so they have to hire a group of graduates from chemical universities as technical backbones with high salaries. In order to let them devote themselves wholeheartedly to research and development, he also founded children's primary schools and staff hospitals to solve their worries.
At that time, Unilever Brothers (now Unilever) was? Global industrial giants? , in a leading position in the soap industry. In order to make a breakthrough in key technologies, Xiang Maorang, director of soap making department, disguised himself as a worker in Lihua Brothers Soap Factory for nine months, and finally got some useful information. After many efforts, Xiang Songmao finally led the staff to export? Solid soap? The quality is better than imported goods.
Of course, the biggest rival of Guben soap is the citronella soap of Lihua brothers, which has obvious disadvantages? Lihua brothers have plantations all over the world, which is convenient for obtaining cheap raw materials. Another important raw material, caustic soda, Lihua Brothers also got preferential prices from British companies; In addition, the financial resources and technology of Lihua Brothers can be described as a ride at that time.
Xiang Songmao's strategy is to win by quality. The soap produced has solid appearance, pure color, strong detergency and durability. He also organized employees to give live demonstrations at various sales points? Put the citronella soap and the ancient soap into two bowls of clear water respectively. After a period of time, the citronella soap completely melted, but the solid soap remained firm. This method has achieved good publicity effect, and the reputation of solid soap is getting louder and louder.
In order to fight back, Lihua Brothers did not hesitate to cut prices and dump, but solid soap still sold well in the market. In desperation, the price of citronella soap was reduced again, while Xiangsongmao reduced the price of solid soap under the support of pharmaceutical profits, forcing the other party to no way back. ? Soap fight? Gradually heated up, both sides made great efforts to occupy the market.
During the period of 1925, the May 30th Movement broke out, and the wave of boycotting foreign goods and revitalizing domestic products set off again. Solid soap sold well for a while, but Xiangmao soap could not be sold, and Lihua Brothers Soap Factory once closed down. Take the opportunity to expand business to Songmao and launch? Chang 'e? Beauty? And a series of new soaps with unique characteristics in China, which made solid soaps famous internationally.
Today, whenever there is an international conflict, big or small, the people of China still have it? Boycott foreign goods? Consciousness, but some? Angry youth? Excessive practices are stupid and superficial, such as destroying foreign goods that innocent compatriots have already bought. Set a positive example to Matsuzuo. Instead of blindly resisting foreign goods, it is better to learn from each other's strengths and let domestic products win with strength. It is an eternal truth that it is necessary to strike while the iron is hot.