CTV Jinqiao, with a forward-looking media resource development strategy, integrates superior resources, builds an efficient platform for brand communication services, and forms a powerful media resource system constructed by CCTV, local TV stations, networks and print media. As one of the advertising operators who exclusively represent CCTV advertising for the longest time, CTV Jinqiao has high-quality media resources such as CCTV- 1/4/7/NEWS/ news, and at the same time, it has formed a multi-format media resource pattern through the collection of Sohu. com, the national public service TV broadcasting platform and China Radio, Film and Television Magazine.
Brand customers' service partners and China city brand experts.
Zhongshi Jinqiao has a wide and diversified customer base, knows how to meet the needs of customers to the maximum extent, wholeheartedly provides them with the most suitable advertising platform and audience, and strives to create maximum value for customers. Over the years, CTV Jinqiao has sincerely cooperated with more than 65,438+0,500 corporate customers, and won the long-term trust and cooperation of many well-known brand customers with its professional and refined service level.
As an expert on urban brand, CTV Jinqiao has initiated a new era of urban brand communication in China, provided services for global brand image communication in more than 300 cities in China, and has always been at the forefront of the industry. In 2005, CTV Jinqiao won the honorary titles of "Top Ten Urban Planning Organizations in China" and "Top Ten Urban Planning Experts in China" for its outstanding contribution in the field of urban communication. The Research Report on Urban Brand Communication initiated and published by CTV Jinqiao sets an industry standard for urban brand communication.
CCTV Tendering Think Tank and Comprehensive Service Provider
With excellent media operation ability, profound CCTV public relations strength and mature bidding planning team, Zhongshi Jinqiao has become a recognized "CCTV bidding think tank" in the industry through the concept and effect of CCTV's whole-process bidding service. From 2005 to 2008, the tender amount of Jinqiao increased rapidly, and it won the honor of "Top Ten Advertising Agencies of CCTV" in 2006, 07, 08 and 09.
CTV Jinqiao provides thoughtful and meticulous research services and professional intellectual support for corporate brand communication with its professional media research team and domestic advanced research concepts and tools. With the deepening of brand services of enterprises and cities in China, CTV Jinqiao's all-round integrated services have covered many fields, such as advertising creative production, brand communication planning, news public relations, event planning, media delivery and so on.
Advocating the 4A brand in China, and enhancing the creative strength of advertising in China.
After ten years' leap-forward development, CTV Jinqiao has grown into a leading TV media advertising operator in China and a top 4A local brand, and has won dozens of heavyweight honors in terms of brand and qualification: first-class advertising enterprise in China, vice-president unit of China Advertising Chamber of Commerce, 4A governing unit in China and top ten urban planning institutions in China, laying a solid foundation for promoting the development of cultural and creative industries.
Zhongshi Jinqiao invested a lot of resources and actively participated in promoting the development of cultural and creative industries. In order to strengthen the local creative strength, we participated in the award-winning activities of influential creative works in the industry, and won several heavyweight creative awards such as the Silver Award of China Advertising Grand Prix in China Advertising Festival, effie awards in China, and the Creative Silver Award of China Case Award of Advertiser. It actively participates in and supports the development of cultural and creative activities with practical actions. As the initiator of China 4A organization, it actively promotes the promotion of the creative strength of the advertising industry and the establishment of industry standards. As the director of China 4A, we organized a large-scale industry authoritative creative works selection activity-"4A Creative Gold Seal Award" and publicized it through cctv-4, in order to mobilize the enthusiasm of the advertising industry to participate in creativity, praise the achievements and spirit of creative personnel and promote the overall creative level of the industry. Starting from the industrial responsibility of enterprises, we will promote the promotion of the soft power of China's advertising industry and make our own contribution to the prosperity of cultural and creative industries.
In July 2008, CTV Jinqiao (00623) was successfully listed on the main board of Hong Kong Stock Exchange, becoming the first mainstream TV media advertising operation enterprise in China to be listed on overseas main boards. In the future, CTV Jinqiao will, as always, take professional services, superior resources and elite teams as its clients' media service partners and communication consultants, create value for clients with integrity and professionalism, and March towards the first-class media operation group in China.