Company development direction
As the first batch of first-class publishing houses and top 100 book publishing units in China, the company always adheres to the correct political direction and publishing orientation, always adheres to the direction of advanced socialist culture, always grasps the relationship between ideological attributes and industrial attributes, always adheres to the unity of social and economic benefits, and meets the spiritual and cultural needs of readers with excellent products and quality services.
Company development strategy
With the diversified strategy of "focusing on Europe and America, moistening Asia and spreading the Silk Road", the company has helped China's publishing industry to "go global". In the past ten years, it has established in-depth cooperative relations with nearly 200 well-known publishing houses around the world, and successfully exported more than 2,000 kinds of book copyrights to the United States, Britain, Germany, Japan, South Korea and other countries as well as Taiwan Province Province and Hong Kong, ranking among the best.
Company business development
While focusing on the main business of book publishing, the company expanded its business scope to digital reading and services, new chain bookstores, education and training, cultural value-added services and other fields. In the field of digital publishing, we will continue to digitize high-quality content resources, expand the digital publishing and knowledge service product matrix such as e-books, audio-visual books, audio-visual columns, radio dramas, sitcoms and courses, and provide users with reading services with scene applications.
Company development goals
The company is committed to vertically integrating culture, life, education, entertainment with high-quality content and creativity, establishing a user-centered three-dimensional knowledge service system, focusing on the reading and cultural life needs of urban people, and gradually developing into a comprehensive cultural service provider with strong domestic influence and large scale.
Business scope of the company
Licensed projects: book publishing; Electronic publication publishing; Publication of audio-visual products; Network publication publishing; Wholesale of publications; Internet sales of publications; Retail of publications; Performance agent; Internet information service; Production and operation of radio and television programs; Information network spreads audio-visual programs. (Projects subject to approval according to law can only be operated after approval by relevant departments. The specific business projects shall be subject to the approval documents or licenses of relevant departments. ) general project: advertising production; Advertising design and agency; Advertising; Internet sales (except for the sale of goods that need permission); Office supplies sales; Sales of daily necessities; Retail of handicrafts and collectibles (except ivory and its products); Electronic product sales; Conference and exhibition services; Marketing planning; Enterprise management consulting; Social and economic consulting services. (Except for projects that must be approved according to law, conduct business activities independently according to law with the business license) (Do not engage in business activities of projects prohibited or restricted by the industrial policies of the state and this Municipality. )