Dongqiang quality: running a business stresses honesty and integrity. Loyal to the company and sincere to users. Dongqiang style: continuous learning and active innovation. The values of the strong in the East: concentrate on strengthening the East, all for development! Code of Conduct for the Strong in the East: If you do something, you must erect a monument to success!
The board of directors of the company believes that the increasingly fierce competition between domestic and foreign enterprises is, on the surface, the competition of products, technology and talents, but in essence, the competition of corporate culture. The cultural power behind commodity power and sales power is the "secret weapon" of high-level competition of enterprises. Therefore, since its establishment, especially since the 1990s, the company has attached great importance to the construction of corporate culture and achieved remarkable results.
The corporate culture of Dongqiang Company mainly consists of four aspects: material culture: the company has designed a rich and profound logo, unified and widely used the company's standard words, standard colors and business cards, and constantly improved and perfected the product and packaging design; Design and distribute brochures and plaques; Do a good job in cleaning, greening and beautifying the natural environment of the company park with high standards; Continuously improve and perfect the design, modeling, color tone and interior decoration of production, work and living facilities and various buildings.
Behavioral culture: the company has established and improved employees' clothing, gfd, manners, behavior standards and the order of work, production and life, fully demonstrating the civilized and beautiful image of the oriental strongman; Seriously standardized various management behaviors of senior and middle-level management cadres; Specially standardized the behavior of employees in foreign exchanges; Vigorously create equal, democratic, harmonious, harmonious and friendly interpersonal relationships between employees and between superiors and subordinates; Carry out various ideological, technical, cultural and sports activities normally.
Institutional culture: the company has formulated and improved the management system, specifically standardized all aspects of work and behavior, and made internal management enter a new stage of institutional management.
Spiritual culture: the company put forward the grand goal of "building a century-old east strong", which greatly stimulated the enthusiasm and creativity of employees; Take various measures to confirm, publicize and instill the values of "the East is strong, all for development" and the enterprise spirit of "unremitting efforts", which has continuously enhanced the cohesion and competitiveness of the company; The company has established the system of raising the national flag every month 1 and the company's national flag ceremony to educate employees to love the motherland and the company all the year round; The oath system for new employees to become regular employees is established to cultivate their loyalty to the company. From the practice, a set of thoughts that embody the spirit of the times and have rich and profound connotations are refined and sorted out, and the "Thirteen Simple Readings of the Code of Conduct for Employees of Dongqiang Company" and "Forty Thoughts of the Chairman" are compiled and interpreted, and distributed to all employees for serious study to guide and standardize all work and employees' words and deeds; Attach importance to strengthening the education of professional ethics, family virtues and social morality, and cultivate the good quality of the company's employees.