Date of registration: July 26, 2002
Target market: Fujian Province; Jiangxi province.
17 branch was established, with about 3000 employees.
In favour: 1. Long-standing brands; 2. Strong influence; 3. Strong financial support; 4. Successful beer+sports marketing strategy.
Disadvantages: from other provinces
Market survey: Fujian has a population of more than 30 million, and the average beer consumption ranks 1 in the country.