From 65438 to 0997, the company developed to a certain scale under the hard work of Ms. Zhuang. After fully studying the development trend of retail industry, distribution channels and consumption characteristics of bedding with Mr. Xu Zhenzhi, an MBA master, we made an important adjustment of marketing strategy: we decided to enter the supermarket system, shift the distribution channels to chain warehouses and department stores, and focus on building a sales network and supporting service system for terminal sales in China; Gradually improve the serialization of Yuan Meng products and establish the brand image of Yuan Meng; At the same time, fully implement scientific enterprise management and improve and perfect the marketing system; Based on Guangzhou and radiating the Pearl River Delta, we will try to develop a variety of distribution channels in parallel, so that the brand of Yuan Meng will gradually extend to Shenzhen, Zhuhai and other regions. During this period, Mr. Xu Zhenzhi wrote his graduation thesis "Little Trees in the Cracks", describing the development and planning of Yuan Meng. This book is now in the library of Jinan University.
In the spring of 2000, by the beautiful Pearl River, Xu and Chen had a long-term marriage dream. In order to better manage Yuan Meng Company, Mr. Xu Zhenzhi resolutely resigned as a teacher in Guangdong University of Foreign Studies, and Yuan Meng Home Textiles began to enter a stage of rapid development.
At the end of 2000, the company further expanded its scale, moved its headquarters from Guangzhou to Wangniudun, Dongguan, and established a processing base. While strengthening product research and development, production and management, we will further expand markets such as Dongguan and Zhongshan. Yuan Meng Home Textiles has become a textile enterprise integrating R&D, design, production, sales and logistics. Based on the business strategy of sitting in Dongguan and radiating the Pearl River Delta, the marketing network in Central China and South China was established rapidly.
In 200 1 year, Yuan Meng Home Textiles fully implemented 5S and ISO management systems while deepening the company's internal management. In terms of marketing strategy, while continuing to strengthen the development of Guangzhou market, the development of markets outside the province has been fully incorporated into the Pan-Pearl River Delta strategic development plan and focused on implementation.
In August 2002, the company expanded again and its headquarters moved to houjie town. The factory covers a total area of more than 45,000 square meters, and has become a large-scale representative enterprise integrating the independent design, production and sales of bedding in Guangdong Province.
In 2003, the company further improved the internal management of enterprises, integrated the supply chain of textile industry, and strengthened the redevelopment of domestic and foreign markets, making Yuan Meng Home Textiles a well-known super-large manufacturer and supplier integrating professional design, manufacturing and sales in Guangdong Province.
In July, 2005, the company expanded its branch in Niu Shan, Dongguan, covering an area of 27,000 square meters, which made the production and sales of home textiles in Yuan Meng achieve a qualitative leap and occupied a certain position in the domestic home textile market.
In 2006, the Shanghai stock market and the Yangtze River Delta market started in an all-round way, which sounded the clarion call for the national strategic layout of Yuan Meng's home textiles and was also a turning point for Yuan Meng's home textiles to enter the national operation.
In May 2006, Yuan Meng Home Textiles International Trade Department was established, which marked an epoch-making step for Yuan Meng home textiles to enter the international home textile market, and also sounded the horn of enterprise internationalization.
In May 2008, the company formally introduced venture capital to form a joint venture company, which marked that Yuan Meng Home Textiles opened a new situation of further deepening the international market and comprehensively developing brand management.
In July, 2008, the company formally merged Meishe Home Furnishing and Franchise Management Department, and established a direct store and Franchise Management Department, which marked that the construction of home textile marketing channels in Yuan Meng has reached a new level.
In August 2008, the company's headquarters was moved from Santun in Houjie to Wuchisheng Industrial Zone in the south of Houjie, turning Santun into the company's logistics center. This move marks the expansion of our production scale again and the further realization of our large-scale operation strategy.
In May 2009, Yuan Meng Home Textiles established a distribution center and a manufacturing center in Jiaxing in the Yangtze River Delta to serve customers in the Yangtze River Delta.
Dreams have a long way to go, seize the day, and diligent dreamers are working towards the mission of "making China people use affordable, fashionable and healthy bedding" and making unremitting efforts to build a century-old brand of home textiles in Yuan Meng!