Development of Zheng Jin Group

As a DVD player company, Kim is a latecomer, but as an electronics subsidiary, Kim Jong-un is already a strong man. In April, 2000, Zheng Jin trademark was awarded as a famous trademark in Guangdong Province. In February 2002, on the eve of the fifth anniversary of Kim Jong Il's founding, Kim Jong Il's trademark passed the examination of the Trademark Committee of the State Administration for Industry and Commerce again and won a high-profile China well-known trademark. In September, 2003, Zheng Jin DVD player was recognized as a famous brand product in China by China Brand Strategy Promotion Committee. Since the establishment of 1997, the brand strategy of Zheng Jin Group has made great strides: 1997, in August, Zheng Jin VCD was rated as a recognized brand-name product in China by China Social Survey; 1998 in March, Zheng Jin h series VCD won the most competitive national brand in China; 1April 1999, Kim Jong-un joined the international DVD forum and became an A-level member. In September 2000, Zheng Jin products were rated as trustworthy products by consumers. On June 5438+February, 2002, Zheng Jin Home Cinema won the A standard and became the first batch of well-known audio brands in China. June 5438+October 2003 10, Kim Jong DVD and telephone won the title of national inspection-free products; 65438+In February 2003, Kim Jong's repeater won the A mark again.

Today's Kim Jong is no longer a simple DVD player manufacturer. Is a holding listed company (Tianlong Group Co., Ltd.), seven subsidiaries (Guangdong Zheng Jin Electronics Co., Ltd., Zhuhai Zheng Jin Industrial Electronics Co., Ltd., Dongguan Zheng Jin Communication Equipment Co., Ltd., Hong Kong Zheng Jin Electronics Co., Ltd., Lan Shixing Technical Service Co., Ltd., Guangzhou Marriott Electronics Co., Ltd., Shenzhen Jinzhengxin Electronics Co., Ltd.), four business divisions (Home Cinema Division, Digital Information Division, Repeater Division, Air Conditioning Division), a large modern group company with more than 6,000 employees, whose products involve AV audio-visual (DVD player, digital TV, home theater, CD/ portable VCD), mobile communication (GSM mobile phone, PHS) and household appliances (air conditioner, repeater, electronic dictionary).

1September 1997, Golden Bell Hood developed H-technology VCD with six-level error correction function, which was one step ahead of peers and won the title of the most competitive national brand in China. 199865438+February, Zheng Jin company passed the ISO900 1 international quality system certification; 1In August, 1999, Golden Bell Hood launched the Golden Apple Project, taking the lead in launching a new generation of high-quality DVD. Jin Zhongmi compared DVD to the golden apple of 2 1 century, and put forward the business philosophy that only the international is the nation, calling for fair competition, establishing a new industry order and entering the international market. The Apple Project in Admiralty Town has set off a DVD whirlwind in China, which indicates the arrival of the DVD era in China's DVD player industry.

1In March, 1999, Kim Jong Il set up an overseas digital audio-visual laboratory in the Silicon Valley of the United States, so that Kim Jong Il's products always maintained the advanced level of the international industry; In September 2003, in order to support the technical research and development of Kim Jong-il's mobile communication products, Kim Jong-il Company established Xi 'an Research Institute to study mobile communication technologies such as GSM, CDMA, PHS and digital terminal technologies. 1in the autumn of 999, the technical bottleneck restricting the global DVD market-the DVD design integrated control system was successfully developed in Jinzhong. Together with the movement and decoding chip, it is called the three core technologies of DVD in the global DVD industry. Jin Zhongmi named this control system "Golden Apple Technology". In July 2000, the integrated control software of Golden Apple system passed the national appraisal. This incident has become the focus of the domestic DVD industry for a time, and the strong domestic media quickly reported the news.

The famous brand road of the golden bell jar also comes from the support of the whole society. During this journey, Kim Jong-chui actively repaid the support of the society. 1In June 1997, Kim Jong-bi presented VCD/kloc-0 to the troops stationed in Hong Kong. In August 1998, Kim Jong-un participated in the benefit performance of "Building the Great Wall for Disaster Relief" by CCTV, and donated RMB 6,543,800+660,000. In June, 2003, Kim Jong mobilized all the staff of Kim Jong to buy 250 million RMB insurance for medical staff in Shanxi Province who fought against Africa, and donated 20 home theaters and 30 electronic dictionaries to medical staff in Beijing.