However, the pressure brings motivation, and the dilemma forces the transformation and upgrading of the cotton spinning industry. After 20 12 encountered multiple unfavorable factors, enterprises began to look for ways to break through. Although the market situation of 20 13 has not improved greatly, enterprises are more comfortable to deal with it. Significant progress has been made in eliminating backward production capacity, improving product quality, vigorously developing new non-cotton products, improving industrial competitiveness and implementing industrial upgrading.
Cotton purchasing and storage is the main factor to stabilize the domestic cotton market, and the recent changes in cotton policies from many parties have cast a mysterious veil on the 20 14 cotton market. At present, China's national reserve cotton stock is huge, and the introduction of cotton direct subsidy policy and the continuous increase of cotton storage will definitely affect the cotton price in 20 14 years. The insiders believe that after the implementation of the direct subsidy policy, China's cotton price will slowly fall back, close to the international cotton price, narrow the price difference at home and abroad, improve the international competitiveness of enterprises, and realize the free return of the market and the rational allocation of resources.
Under the influence of cotton policy, will the market of 20 14 cotton textile industry improve? Do enterprises have confidence in the situation of 20 14? What kind of plans and goals do enterprises have in the changeable market? The reporter interviewed several cotton textile enterprises, and maybe we can find the answer from them.
The first priority of Nantong Shuanghong is to improve quality, tap potential and increase efficiency.
In 20 13, the overall operating pressure of China's textile industry increased due to a series of factors, such as high cotton price difference at home and abroad, domestic cotton purchasing and storage policies, fluctuation of raw material prices in the market, rising production costs, continuous appreciation of RMB, and sluggish international market demand. For Nantong Shuanghong Textile Co., Ltd., the development of the enterprise has also encountered unprecedented difficulties and can only run at a low profit.
Facing the macro situation, Shuanghong Company has always adhered to the enterprise development strategy of "setting a benchmark and making high-quality products", and around the main business goal of producing high-grade knitted and yarn-dyed yarns, it has continued to carry out management innovation, technological innovation, product innovation and other activities in depth, and has always adhered to the two-pronged approach of improving quality, tapping potential and increasing efficiency and seeking multiple breakthroughs. In the year of 20 13, the company realized the main business income of 800100000 yuan, the profit of18.96 million yuan and the tax revenue of 35.5 million yuan. The company's production and sales rate is close to 100%, and the collection rate is 100%.
Ji Yijun, general manager of Shuanghong Textile Company, said that in 20 14, the state will no longer implement the cotton purchasing and storage policy and directly subsidize cotton farmers, which means that China's cotton market will begin to directly intervene in price adjustment through government administrative means to market adjustment, and the policy moisture of domestic cotton prices will eventually be squeezed out. The implementation of this policy can reduce the raw material cost of cotton spinning enterprises, alleviate the import impact pressure caused by the long-term "upside down" of cotton market prices at home and abroad, and eventually the prices of domestic cotton and imported cotton will tend to be rational, which is conducive to the development of China's cotton industry, the cotton textile enterprises to get out of the predicament and the rational allocation of market resources.
As an excellent base of chemical fiber blended yarn in China, Shuanghong Textile Company has always regarded manufacturing high-quality spun yarn as the foundation of enterprise development. Ji Yijun said that Shuanghong is a dedicated and professional spinning enterprise. 20 14 no matter how the market situation changes, this will never change.
In 20 14, Shuanghong Textile Company will take advantage of the east wind of the Third Plenary Session of the 18th CPC Central Committee to innovate the management system, carry out contract management, strengthen the sense of responsibility and highlight refined management. Adhere to the top priority of improving quality, tapping potential and increasing efficiency, and maintain the leading edge in the industry. In terms of scientific and technological innovation, we should increase investment in scientific research and technological transformation, seize opportunities, develop functional and differentiated high value-added products, and actively respond to various risks. In marketing, we will provide personalized service to gold customers and strive to meet their needs more. At the same time, strengthen staff training to maximize the release of staff potential and equipment efficiency.
Zhejiang Hongyang has made continuous breakthroughs in product structure and energy management.
Zhejiang Hongyang Textile Co., Ltd. currently has three production lines: ring spinning, vortex spinning and air spinning, with an annual output of more than 40,000 tons of various yarns. The person in charge of Hongyang Textile Company said that the overall operation of the company was good in 20 13, exceeding the sales and profit targets set at the beginning of 20 13.
In internal management, Hongyang Textile Company continuously deepens the quantitative assessment of quality objectives and improves the customer satisfaction rate. Pay close attention to the assessment of seven specific quantitative indicators such as quality, output, energy consumption and labor productivity, so as to achieve a fine division of labor and streamline management, and reflect management achievements and existing problems with detailed data. In terms of product innovation, the company further enhances the core competitiveness of R&D center in the entity enterprise, improves the transformation rate of new product R&D achievements, and ensures that the product is in short supply and the output is fixed.
Due to the large price difference between domestic and foreign cotton, Hongyang Textile Company has limited cotton import quota. Therefore, in the past two years, the company will try to avoid products with high cotton fiber content when developing new products. The person in charge of Hongyang Textile Company said that after the implementation of the cotton direct subsidy policy, if the domestic cotton price is in line with the international cotton price, then the company will consider slightly adjusting the research and development direction of products and increasing the use of cotton.
Regarding the market situation in 20 14 years, the person in charge of Hongyang Textile Company believes that based on the achievements and experience in 20 13 years, the market expansion of Hongyang Textile Company's new products in 20 14 years will be smoother, and enterprises will have more market choices. At the same time, with the continuous clarity of R&D thinking and the maturity of R&D team, the reserve of new products will be more abundant.
In 20 14, Hongyang textile company will make key breakthroughs in two aspects. First, actively adjust the product structure, adjust the existing product structure through project technical transformation and product research and development, reduce the production of conventional varieties, and increase the contribution rate of new products. Second, energy management is deepening. While introducing relevant energy management systems, we will increase investment in energy-saving technological transformation projects, reduce unit energy consumption, and do a good job in energy conservation and emission reduction. At the same time, further improve the quality of industrial entities, continuously increase enterprise technology investment and management innovation, master both ends of technology research and development and marketing, and ensure the core competitiveness of enterprises.
Eight "stable piles" in Wei Qiao, Shandong Province, responded to market pressure solidly
Shandong Wei Qiao Group is the most competitive enterprise in China's cotton chemical fiber textile processing industry and the largest cotton textile enterprise in the world. Weiqiao Group has been selected as one of the top 500 world famous brands for four consecutive years, and the enterprise has eight production bases. Compared with 20 12, the sales revenue of 20 13 of Wei Qiao Group has made rapid progress.
At the year-end summary meeting held by Wei Qiao Group a few days ago, Zhang Shiping, the chairman of the group, introduced that Wei Qiao Group achieved sales income of 2.4/kloc-0.70 billion yuan, profits and taxes of/kloc-0.63 billion yuan, profits of/kloc-0.0/./kloc-0.50 billion yuan, self-operated import and export volume of $3.66 billion and fixed assets investment of 24.66 billion yuan in 2003.
"One is the efficient operation of production and operation; Second, the project construction is progressing rapidly; Third, the financial financing has achieved remarkable results; Fourth, scientific and technological innovation has achieved fruitful results; Fifth, energy conservation and emission reduction are solid and powerful; Sixth, enterprise management has been effectively improved; Seventh, safe production remains stable; Eighth, the lives of employees have continued to improve. " Zhang Shiping summed up last year's work from eight aspects.
While summing up the work in 20 13 years, Zhang Shiping has also deployed the tasks and objectives in 20 14 years. Zhang Shiping pointed out that in 20 14, the group ensured that the sales revenue was 280 billion yuan, the profit and tax were 0/700 million yuan, the profit was 0/300 million yuan, and the self-operated import and export volume was 3 billion dollars, of which the export was 0/0 billion dollars.
However, facing the overall situation of 20 13 textile industry, Wei Qiao Group is not completely unaffected. While the sales revenue increased rapidly in 20 13, the operating profit rate (the ratio of operating profit to operating income) decreased slightly compared with 20 12. In 20 12, the operating profit rate of Wei Qiao group was 5.6%, and in 20 13, it was 4.76%, and the cost was still affected by the big environment. But even in the case of declining profits, Wei Qiao Group still achieved sales of 240 billion yuan. In this regard, Minister Huang, who is in charge of publicity of Wei Qiao Group, said, "All industries of the Group are good, and our competitiveness is relatively strong, which is also the result of the efforts of all parties".
Expert opinion: 20 14 cotton market is full of variables but worth looking forward to.
20 13 is an unforgettable year for cotton textile enterprises. The price difference between imported cotton and national reserve cotton is as high as 5,000 yuan/ton, which can be described as a "life and death test" for cotton textile enterprises, and most enterprises have even moved out of their homes. 20 14 is a year that enterprises can hope for. The Third Plenary Session of the 18th CPC Central Committee has clearly put forward that "let the market play a decisive role in the allocation of resources", and enterprise management should be market-oriented. In addition, many sources said that in March 20 14, the National Development and Reform Commission will issue a direct subsidy policy for cotton farmers and will no longer implement the cotton purchasing and storage policy. The long-awaited competitive position of relatively equal will be realized.
At that time, the administrative price of cotton will be lost, and the domestic cotton price in China will be close to the international cotton price, which will have a great impact on the cotton textile industry and cotton market, and may bring down the cotton price, which is still at a high level. The most direct impact is the depreciation of yarn in stock. At the same time, due to the downward pressure on the order price of downstream enterprises, enterprises will usher in a new round of operation shock adjustment period next year.
In addition, a certain amount of cotton imported over quota in 20 14 will continue to be subject to sliding duties, and the tax rate will be adjusted appropriately to ensure that the supply and demand in the domestic cotton market are basically stable. However, the benchmark price of duty-paid price under the New Deal has been raised by 1 1,000 yuan/ton, and sliding duties's calculation formula has also been fine-tuned, and the threshold has been adjusted from 1.4 yuan/kg to 1.5 yuan/kg. Sliding duties's adjustment protected the domestic cotton market price from impact. 20 14 the prices of imported cotton and state-owned cotton are gradually decreasing, which is more conducive to fair competition in the market.
It can be predicted that the listed cotton price of 20 18000 yuan/ton (standard cotton) is not too suspenseful at least as far as the local cotton price is concerned, and it may not be long before it falls below 17000 yuan/ton due to the pressure of imported cotton price. It is understood that at present, cotton farmers still have about 40% new cotton, which is caused by unclear cotton farmers' policies. By March, after the National Development and Reform Commission officially introduced the cotton purchasing and storage reform plan, cotton should have a large turnover.
Cotton textile industry is a low threshold industry. At present, the market is basically saturated and the market competition is fierce, and the income of enterprises is generally at a low level. So what should enterprises do when there are variables in the 20 14 market? The author thinks that structural adjustment is imminent. Differentiation and the use of non-cotton fibers have become the first choice for many enterprises. Enterprises that make pure cotton yarn products began to plan to make high count yarn, and began to consider technical transformation of compact spinning and siro spinning to produce viscose, modal, Tencel, bamboo fiber and other products that are best-selling in the market at present.
20 13 enterprises that can survive are all enterprises that have experienced beatings and are all dynamic enterprises. The author is delighted to see that although the price of cotton is more than 30% higher than the international market, the orders of Jiangyin yarn market from China, Taiwan Province Province, South Korea, the United States and other places are in good condition, because they have mastered the secret of differentiated fiber production and processing and the high-end market resources in the textile industry chain. On the contrary, those enterprises that rely on policies for their livelihood should start weaning as early as possible, and it is better to extricate themselves from difficulties than to wait for policies. Under the difficult situation of 20 13, some enterprises have not been affected by preferential policies such as national loans, subsidies for cotton transfer expenses and subsidies for cotton transportation abroad, but have made a lot of money. To put it bluntly, it is because of the support of the government. However, from the long-term development strategy of enterprises, this is not desirable. Only by truly entering the market and honing real kung fu can we stand the test of market storms and achieve long-term prosperity and development.