Samma actively promotes the brand strategy based on quality, makes full use of the intangible assets of the brand, mobilizes tangible assets with intangible assets, and integrates the advantageous resources of globalization.
In recent years, the group has established strategic partnerships with many domestic and foreign institutions, such as Korea Color Association, German Eternal Power Logistics, Beijing UFIDA Software, Shanghai Ogilvy Advertising, Mercer Consulting, Shanghai Donghua University, Zhejiang Sci-Tech University and so on. And cooperate with production, learning and research, and set up a design R&D center and a technical center, which has been committed to the perfect combination of internationalization and localization, fashion and fashion.
Brand connotation:
"Mason" and "what" are homophonic, and what you wear is what you wear. Homophonic means to wear Mason is Mason. Mason's clothing will accompany your whole body and your whole life. With Mason, Mason brings you excellent quality and warm service; Wearing Samma clothes will make you more fashionable, more energetic and more enjoyable. Mason is confident because of you, and you are elegant because of Mason.
"Mason" means "Li Sen Heaven and Earth, Li Xi, Ma Su". "Sen" stands for many people, which means "more trees make the forest stand upright". Its extended meaning is that it takes ten years to grow trees and a hundred years to cultivate people, providing employees with a good growth environment and development space, so that they can grow into pillars.
"Horse" represents a team of employees with the spirit of "enthusiasm and enterprising". Its standard color is grass green, which means advocating nature, harmonious environment and pursuing happiness and hope.