Relevant persons in the industry said that the sudden bankruptcy of vegetable Yonghui was mainly due to the unclear positioning of its company, which was no different from other fresh supermarkets. There are mainly two brands, one is LAFIE, a boutique route, and the other is Fmart, a vegetable market route. However, in recent years, the competition in the offline fresh food industry has been fierce, and various unicorn companies have burned money to expand. In contrast, Shangyu Yonghui's brand competitiveness is obviously not as good as other companies. Since the beginning of this year, the offline fresh food industry has suffered a cold winter, and many new unicorn companies have fallen. At present, only a few companies with giant backgrounds are still expanding.
It is reported that this year, the fresh food industry began to expand into the field of buying vegetables, and JD.COM launched? Small seven spelling? Community services are mainly based on offline group buying and grocery shopping services, and Boxma Xiansheng has also started to provide grocery shopping and next-day pick-up services. When the fresh food industry encountered a cold winter, everyone found a breakthrough in the field of buying food.
Some investors said that in fact, for Yonghui, the bankruptcy liquidation of Shangshui Yonghui is a good thing, because this company has been losing money in recent years. Judging from the financial report of 20 19, the investment income of Yonghui Supermarket in Shangshui Yonghui is zero, which means that this company has never created income for Yonghui Company.