Investor Relations (IR) was born in the United States in the late 1950s, which has a wide range of meanings, including the relationship management between listed companies (including companies to be listed) and shareholders, creditors and potential investors, as well as the relationship management between listed companies and various intermediaries in the capital market in the process of communicating with investors. ?
Specifically, IRM (Investor Relationship Management) refers to using the principles of financial communication and marketing to manage the content and channels of information communication between companies and financial departments, so as to maximize the value of relevant stakeholders and gain wide recognition from investors as scheduled, standardize the operation of the capital market, realize the incentive mechanism of external constraints on the company's operation, maximize the value of shareholders and protect the interests of investors, and relieve the pressure of regulatory agencies.
Successful investor relations can bring the following benefits to listed companies:
1. Reduce financing costs
2. Stakeholders have a better understanding of the enterprise.
3. Higher stock liquidity
4. Fair valuation of company value and relatively stable stock price.