Divided by tourist areas: domestic tourism and international tourism.
According to the purpose of tourism: sightseeing, holiday tourism and official tourism.
1. Domestic tourism: refers to the residents of one country traveling to another country. Its characteristic is that there is no restriction on the nationality of people engaged in such tourism activities, and tourists can be their own citizens or foreigners who have lived in the country for a long time.
Local tourism: generally speaking, it refers to the same-day tourism of local residents in this district, county and city.
Regional tourism: refers to the activities of leaving one's place of residence to visit scenic spots in neighboring areas.
National tourism: refers to inter-provincial tourism, mainly refers to tourism activities to key domestic tourist cities and representative famous scenic spots.
2. International tourism: refers to cross-border tourism activities. Including inbound tourism and situational tourism.
Transnational tourism: Generally speaking, it refers to travel and sightseeing activities that leave a permanent country for another country or countries. Don't cross the continental border.
Intercontinental tourism: refers to the tourism activities across the intercontinental boundary.
Global tourism: refers to tourism activities that take port scenic cities in major countries (regions) on all continents as tourist destinations.
3. Sightseeing: Sightseeing is not only an early form of human tourism, but also the most common and main type of tourism activity at present.
4. Vacation tourism: it is a tourism activity that integrates beach, sunshine, sea bath and other vacations.
5. Business tourism: refers to tourism with a certain business as its main purpose.
: failed to reach the goal of 2. Tourism enterprises.
. With the development and progress of society and the continuous improvement of people's living standards, the concept and mode of American tourism are changing to experience and participation. The diversification of tourism forms provides new opportunities for the development of sports tourism.
Sports tourism has been widely carried out in European and American countries, and leisure sports tourism projects such as skiing, surfing, mountaineering, diving and camping have gained many audiences. Sports tourism can not only get close to nature, but also achieve the purpose of fitness and leisure, with a constant flow of people.
Through the perfect combination of sports tourism, people, nature and sports, we can arouse people's leisure and pay attention to protecting the natural environment. As a new tourism activity different from other forms of tourism, sports has become a new direction of tourism.
3. What are the goals of tourism enterprises?
Target customers refer to all customers in your target area who can have business relations with your company, collectively referred to as target customers.
Take pharmacies as an example: there are 1000 pharmacies in the target area, including 800 chain pharmacies and 200 single pharmacies. S company's strategic goal is single pharmacy, so your target customers are 200 single pharmacies, and 800 chain pharmacies are not your target customers. The distribution, geographical location, turnover, business area and distribution of our products. Detailed description of 200 target customers.
4. The purpose of the company visit
Eco-tourism is a new form of tourism that is developing rapidly, and it is also a hot topic in the current tourism industry. It is a brand-new way of tourism, which is produced and advocated in view of the influence of traditional tourism on the environment. Eco-tourism, as a practical form of sustainable development of tourism, is considered to be the first and inevitable choice to realize sustainable development of tourism. Its development not only improves people's life, but also improves the position of natural tourism in tourism and the share of foreign exchange income.
According to the introduction of the World Ecotourism Congress, ecotourism can bring at least 20 billion dollars of output value to the world every year, and now it has become the development trend of the world tourism industry. Eco-tourism is often carried out in places with low industrialization. In the contact with foreign cultures, local culture, ideas, traditions, customs, social structure and lifestyle are all the objects of ecotourism attraction and influence. If the negative impact is too large, it will damage the development of eco-tourism.
The purpose of eco-tourism is to let tourists have a good natural environment, or a tour, or a holiday break, or a healthy recuperation; At the same time, we should know nature, understand ecology and enrich scientific knowledge, so as to enhance environmental awareness and ecological morality, and care for nature and protect the environment more consciously. It can be seen that eco-tourism is a tourism model responsible for environmental protection. The essential difference between ecotourism and traditional tourism forms is that ecotourism must have the characteristics of promoting ecological protection and sustainable utilization of tourism resources.
Therefore, eco-tourism is to improve the quality of tourism environment in scenic spots purposefully, so that people can enjoy and understand nature, and at the same time achieve the purpose of protecting nature, so as to achieve harmony between people and the environment. Eco-tourism can't put eco-consumption in the first place, and can't sacrifice the environment. It must be combined with the protection of the ecological environment, emphasizing the development of tourism on the premise of maintaining good environmental quality. Therefore, we must maintain the diversity of ecological natural resources and cultural heritage, ensure the environmental quality of tourist areas, and realize the benign cycle and orderly development of the ecosystem.
If ecotourism achieves the above goals, it is a virtuous circle, which can effectively improve the income level and quality of life of local residents and promote local economic development. That is, through tourism development, we can raise funds for tourist areas, create employment opportunities for local residents, effectively develop the economy, and enable local residents to obtain economic and financial benefits without reducing the quality of the ecological environment. Eco-tourism embodies the concept of ecology and sustainable development. It is not only a way of tourism activities that points to nature and relatively simple social culture, but also a way of tourism development that combines ecological environment protection with community development.
The impact of tourism on the environment is both positive and negative. But generally speaking, there are the following aspects: from the perspective of income, eco-tourism can stimulate the protection of natural and semi-natural environment; With the growth of population and economic development, the pressure in the natural field is increasing. Eco-tourism makes effective use of natural areas and provides conditions for habitat restoration and protection. Eco-tourism can directly bring economic benefits through ticket income and donations; Eco-tourism advocates environmental awareness and enhances the concern of relevant groups for environmental protection; Eco-tourists learn more about eco-tourism by helping to improve their habitat conditions, which will help them learn more about environmental problems.
I like to travel freely. Every year, relatives and friends are organized to travel. When there are many people, we charter a car. When there are plenty of time and few people, we will drive by ourselves. I always make travel guides. Let me share my experience with you.
After determining the destination, first use Baidu, Headline, Bumblebee S Nest, etc. Learn as much as possible about the local attractions worth visiting. It is the first step to choose the scenic spots to go according to one; Your own time, and arrange the tour order. It's actually a complicated step. Everyone's appreciation angle is different, and the weather and mood are different when they go, so they often come to different conclusions. Some people say yes, others say no. Be sure to read more books about other people and American travel guides, and try to know all the scenic spots around you.
Step 2, after the scenic spots are determined, know the time required for the scenic spots and tour routes of each scenic spot. If you don't know yet, you should concentrate on learning this knowledge until you fully understand it. Then, to know the distance between scenic spots and driving distance, you can use Baidu map and Gaode map to simulate navigation. Generally speaking, the estimated navigation time is less than the actual running time, so this is just a reference, so be sure to reserve enough time. My experience is to add an hour of navigation every three hours, so as to avoid accidents such as traffic jams. In addition, navigation does not calculate the rest time in the service area. Other surrounding roads should also be known. In the case of traffic jams and road maintenance, there is another one
The third step is to book accommodation. Hotel reservation is very simple, so don't bother if you win. We usually live in a farmhouse, which is cost-effective, and it is convenient for everyone to have a group meal together. Now it is mainly Baidu map, and now Gaode also has it. Just choose a place where you plan to live, choose a point on the map, search the surrounding area, and then search the inn. Many innkeepers will come out to open, and many will have photos, guest comments, prices and store contact numbers. See more and compare more. Personally, I think most farmhouse inns are good. You can also use software such as Ctrip and Meituan. You can find the telephone number of Ctrip.com in the shop. Find it yourself. Call the store to place an order, and there may be surprises.
The fourth step is to enrich the details, focusing on the road conditions you have to pass. This is hard to know. You can call the local farmers' mobile phones, read the recent travel notes and write private letters in the travel notes. You can usually know. Then there are the local customs, remember to do as the Romans do, as well as the weather, specialties, food and so on.
Knowing this, traveling is no problem, just like filling in the blanks in the exam. Fill in the blanks as planned.
5. The goal of the travel company
Enterprise strategic objectives consist of the following seven contents:
(1) Interest satisfaction: the existence of an organization satisfies any interests, needs, desires and requirements related to the organization.
(2) Output of services or commodities: products produced by the organization include services (tangible or intangible) commodities, and their quality and quantity can be expressed in monetary or material units.
(3) Possibility of efficiency or profit: namely, input-output targets, including efficiency and productivity.
(4) Investment in organization and viability: Organizational viability includes the ability to survive and develop, which depends on the amount of investment and the process of investment transformation.
(5) Resource mobilization: obtaining rare resources from the environment;
(6) Abide by laws and regulations;
(7) Rationality: that is, satisfactory behavior, including technical rationality and management rationality.