MCN(Multi-ChannelNetwork) is a product form of multi-channel network. Combining with PGC content, with the strong support of capital, it ensures the continuous output of content and finally realizes the stable realization of business. This is the earliest concept put forward by Youtube, which means that a company or organization forms an account matrix through signing a contract or self-building, which is popularly called a video version of the alliance.
The difference between MCN and PGC and UGC;
The difference between them lies in the different categories: MCN is a product form of multi-channel network, which is equivalent to an intermediary company, connecting high-quality content in the upstream and finding a promotion platform in the downstream; UGC and PGC belong to the operational category, mainly involving the source of website content.
Extended data:
Advantages and disadvantages of PGC and UGC:
1, PGC (professionally generated content)
That is, the content provided by experts, most non-forum personal websites, such as 36Kr, Tiger Sniffing Network and so on. Their website has quite authoritative experts from all walks of life to provide content. These experts can bring a large number of users to the website.
Advantages of PGC: the content provided by the webmaster is controllable and can be filtered in multiple layers, which is more authoritative or useful for users.
Disadvantages of PGC: "experts" have limited power. Perhaps an article can be very attractive, but quantity is its weakness.
2. UGC (User Generated Content)
The content provided by users, the general forum, is not written and distributed by the webmaster alone, and the number of users determines the development prospect of this forum. At present, almost all social networking sites adopt UGC mode, such as Baidu Post Bar, Weibo, etc., and there are typical embarrassing events UGC Encyclopedia.
Advantages of UGC: You don't have to worry about the number of articles on the website. There are always countless users who provide new blood for the website day and night.
Disadvantages of UGC: the quality of articles is difficult to control, and poorly controlled websites are easily occupied by advertisements and garbage.
Baidu encyclopedia -MCN
Baidu encyclopedia -PGC
Baidu encyclopedia -UGC