Solution: conduct a comprehensive and objective investigation and data analysis on the market and development trend; Scan all industries in which the enterprise is located, focusing on industry trends, products, customers and existing competitors; Benchmarking analysis and key success factors analysis of outstanding enterprises inside and outside the industry; A comprehensive, objective and quantitative analysis of the market and competition is made by using the competition analysis model.
Problems caused by the following reasons:
The long-term development plan of enterprises has no clear development strategy and competitive strategy; Strategic decision-making is arbitrary and lacks scientific decision-making mechanism; The formulation of enterprise strategy lacks scientific basis; The judgment of the company's external environment depends only on the intuition and experience of leaders and managers.
Lack of understanding of the market and competitive environment, lack of quantitative and objective analysis; Blind pursuit of market hotspots and excessive diversification of enterprise investment lead to scattered resources and chaotic management; Enterprises can't reach a * * understanding of the future development direction, and there are great internal differences.