Amoi Electronics developed from Amoi Electronics Co., Ltd. and was established in August of 198 1. This is the first Sino-foreign joint venture in Xiamen. 1997 In May, Amoi Electronics Co., Ltd. (the predecessor of Amoi Electronics) was founded by Amoi Electronics ... On June 4 of the same year, Amoi Electronics was listed on the Shanghai Stock Exchange (it was renamed Amoi Electronics on August 5, 2003). The company's total assets are 310.80 billion yuan, and in 2002, it achieved sales income of 4.5 billion yuan and net profit of 600 million yuan.
On February 20th, 2009, Amoi Technology Co., Ltd. was formally established in Xiamen.
Amoi Technology Co., Ltd. is owned by Sichuan Jiuzhou Electric Appliance Group, Zhongke Venture Capital Co., Ltd. and its management team. Now it holds Amoi trademarks and patents, Xiamen Amoi Mobile Communication Co., Ltd. 100% equity, original Amoi electronic software, management system and production and testing equipment related to mobile phone business.
Amoi Technology will adhere to the corporate philosophy of "entrepreneurial innovation, honest enjoyment", focus on the research and development of mobile phone products and brand sales for the 3G era, and provide consumers with fashionable and technological mobile communication terminal products. In the future, Amoi will also selectively enter related consumer electronics fields, help the vigorous development of China's mobile communication industry, and strive to become a leading enterprise in the field of consumer electronics in China!
2. Company size
Amoi Electronic City covers a total area of 400,000 square meters and has the longest production line, the most complete process and the deepest processing among 3C electronic enterprises in China, including 29 SMT production lines and 95 injection molding equipment. At present, Amoi's annual production capacity is 6.5438+million mobile phones and 2 million other products.
In 2003, Amoi put forward the annual theme of "Strive to build the best brand project in China and be a cutting-edge enterprise in China". By comprehensively improving the brand image and brand management level, Amoi entered an era with forging brand marketing as its core competitiveness. On July 28th, 2003, Amoi launched the unveiling ceremony of "Best Brand Project in China" and released a new brand logo.
After 2009, a strong new summer team was formed. Amoi Technology Company's office is stationed in the software park, with a research and development team of more than 200 members, focusing on the field of mobile phones.
3. Brand concept
-A, in the shape of an upward arrow, symbolizes the spirit of being positive, meeting challenges, making continuous progress and striving for progress and the power of change.
-—MOI font stroke structure, vivid and friendly, implies teamwork, and symbolizes the values of harmonious coexistence between people, people and enterprises, enterprises and society.
The new AMOI graphic symbol is young, fashionable, concise, atmospheric, friendly, positive and dynamic, which symbolizes the enterprise concept of leading life, youth, fashion and exquisiteness with design? -Amoi, be a young and fashionable mobile phone.
Amoi mobile phone, with young fashion as the core, has insight into the deep needs of young people. From the appearance of mobile phones to functional applications, from materials to configuration, it embodies a strong sense of the times and meets the needs of the market. More importantly, Amoi's marketing method conforms to young people's marketing ideas and gives young consumers the choice of various products.
Young persistence, fashion sharing. Xia Xin conveys a young attitude towards life. The guarantee of quality, the continuation of taste. Xia Xin understands that people pay more and more attention to the pursuit of quality of life and good feelings. Amoi's high-quality mobile phone brings us visual pleasure and functional comfort, and the fashion concept goes deep into life.
Young people need new ideas, fashion needs to be shared, and it is wonderful and comfortable.
Reference:
Amoi Electronics Co., Ltd. _ Baidu Encyclopedia
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