In 20 16, China Culture's Sports Olympic Power won all four sales packages for the next four years (by 2020), which historically ended the situation that CCTV had exclusive rights to broadcast and distribute the games. At the price of 8 billion yuan (sky-high price), the company officially obtained the signal production, packaging and transmission of all matches in the Super League from 20 16 to 2020, as well as the right to sell the video copyright of the Super League, and paid 2 billion yuan to the Super League company in the first two years.
It has been changed several times. Letv Sports spent 2.7 billion yuan to purchase the exclusive copyright of Super League new media from Sports Olympic Power for two seasons: 20 16/20 17. In the 20 16 season, CCTV and Sports Olympic Power reached an agreement to broadcast a Super League game at a fixed time every Saturday night, with a total of 30 games. In addition, CCTV will flexibly select 20 additional games for live broadcast.
On March 3rd, 20 17, Olympic Sports Power announced the media broadcast camp for the 20 17 season. Suning Sports takes over the exclusive new media broadcast copyright (from LeTV): All 240 games in the new season will be broadcast live in HD on PC, mobile and OTT of PPTV under Suning Sports. Today, the new headline won the right to cooperate in short video, and CCTV continued to broadcast live twice in each round. One of them is a performance on Saturday night, and the other is free to choose. At the same time, it also obtained the right to order all the video highlights of the game. The situation that local TV stations broadcast the Super League games for free has not changed, continuing the broadcast pattern of their respective home teams' games last season.
It's time for this year, that is, the Super League in the 20 18 season. This is the official announcement of the Olympic sports power.
Let's look at the voice of CCTV again.
Temporarily increased the live broadcast of the opening match of the Super League, and also adjusted the program order of the day. It can be seen that the intensity at the negotiating table at that time.
The live broadcast of CCTV sports is obviously more than that of TV stations.
Finally ~ July 17, the second half of the Super League season is about to start ~
It is suggested to pay attention to CCTV5 official Weibo to see if there are any live broadcasts of heavy games. After all, the quality of live broadcast is still always online (see comments that the poor quality of PPTV will affect the watching experience ~) ~
You can also pay attention to Weibo, the official sports official of CCTV, and there will be more live broadcasts. Of course, VIP members need to be exclusive ~
Now the general trend is to pay for copyright, and then watch live broadcast or TV series ~
I hope my answer has solved your problem ~