The trade between BASF and China has a long history, more than a century. As early as 1885, BASF, which was founded only 20 years ago, has spread the famous textile dye magenta to China, making China the most important market for BASF magenta outside Germany.
Besides supplying dyes to China all the time, BASF continues to expand its product range. Today, BASF has a wide range of products. This product list, whether produced by a joint venture or imported from other places to the China market, is like a chemical laboratory manual, which can fully reflect BASF's business scope: plastics, chemical fiber intermediates, fertilizers, industrial chemicals, fine chemicals and textile and leather chemicals.
BASF China
The trade relationship between BASF and China began at 1885.
BASF entered the market of Taiwan Province Province more than half a century ago, and established a branch company-BASF Taiwan Province Province Co., Ltd. in 1969, and established OURFOREST laboratory in 1990, mainly to propose solutions to Asian skin problems, and also owned a processing plant for animal feed premix nutritional additives.
As early as 1982, BASF established BASF China Co., Ltd. in Hong Kong to sell, promote and distribute imported and locally produced products in Hong Kong and Chinese mainland. BASF China Co., Ltd. inherits BASF's centuries-old tradition and provides customers with professional knowledge and services that can improve quality and efficiency, thus increasing their market competitiveness.
In order to strengthen the operation of China business, BASF established the holding company BASF (China) Co., Ltd. on 1996. This new company is legally registered in Beijing, and provides services in materials storage and transportation, electronic data processing, procurement, human resources, finance and sales for all BASF joint ventures in China.
In 2004, the company's headquarters moved to Shanghai at No.300 Jiangxinsha Road, Pudong New Area, Shanghai. Its branches include Beijing office, Qingdao office, Chengdu office and Guangzhou branch.
BASF has more than 6,000 employees in China, 23 wholly-owned subsidiaries and 10 joint ventures in Hongkong, Beijing, Shanghai, Nanjing, Guangzhou, Jilin, Shenyang and Hsinchu. In order to meet the needs of the local market, the company has offices in Hong Kong, Beijing, Shanghai, Guangzhou, Nanjing, Qingdao and Taipei. In 2007, BASF's sales in Greater China were about 4.4 billion euros. BASF's main business scope in Greater China includes petrochemical products, polymer dispersions, polystyrene, polyurethane, engineering plastics, coatings, textile and leather specialty products, intermediates, catalysts and chemical building materials.
BASF has been actively participating in the development of China since the China government implemented the policy of opening to the outside world. The establishment of the East Asia regional headquarters in Hong Kong from 65438 to 0995 further confirmed this strategy. Today, BASF has become the largest foreign-funded enterprise in China's chemical industry, and has reached an agreement or invested about 654.38 billion marks.
BASF has made an ambitious plan to participate in China's economic development. At present, there are about 2,200 employees engaged in business in China, and the annual sales 1997 exceeds 1 10 billion marks. The sales target in 2000 is DM 2 billion, of which 30% will be produced in China. BASF continues to develop actively and hopes to become one of the major chemical enterprises in China market.
BASF Science and Technology Cooperation Department and BASF Jiaotong University Management Development Center, which were established in Shanghai from 65438 to 0997, fully demonstrated BASF's commitment to China.
Joint venture-the channel of technology transfer and cooperation
BASF plays an important role in the chemical market in China, and has participated in ten joint ventures, all of which are in line with the operation of the company's two production bases in Shanghai and Nanjing. Adopting the latest technology to build new equipment ensures that BASF and its China partners can firmly occupy a place in the rapidly developing China market.
The brand of this enterprise ranks 286th among the top 500 brands in the world in 2006 compiled by the World Brand Lab. This enterprise ranks 62nd in the ranking of the world's top 500 enterprises in 20 12.
BASF plans to build a world-class chemical project in China.
According to Chemical Weekly, Hou, president of BASF Asia Pacific, recently said that BASF business owners in China should meet the needs of different industries, including construction, automobiles, packaging, paints and coatings, and we also saw the potential to provide energy-saving solutions for customers. At the end of 20 10, BASF and China Petrochemical agreed to conduct a feasibility study on the capacity expansion project of Nanjing Yangba Petrochemical Joint Venture.
The planned investment of this capacity expansion project is about US$ 6,543.8 billion. In addition to building a world-class plant for producing propylene oxide (HPPO) from hydrogen peroxide, the company will also extend the industrial chain of C3 and C4, including building a refined acrylic acid plant with a capacity of 6.5438+600,000 tons/year and a butyl acrylate plant, and increasing the production capacity of existing plants, such as 2- propyl heptanol, styrene monomer and nonionic surfactant. Hou said: "We plan to complete the feasibility study of all projects by the end of 20 12.
Besides, some other projects of BASF in China are also in progress. BASF's 400,000t/a diphenylmethane diisocyanate (MDI) project in Chongqing broke ground in April 20112. Hou said: "The project's engineering, procurement and construction contracts were awarded in June this year, and the specific design stage is currently underway. It is expected to be put into production in 20 14. " BASF is also building a wholly-owned production base for water treatment and papermaking chemicals in Nanjing, including a quaternized cationic monomer unit with an annual output of 40,000 tons and a cationic polyacrylamide unit with an annual output of 20,000 tons, which is expected to be put into operation in the third quarter of 20 12. At the same time, BASF is building a new dispersant device in Daya Bay Petrochemical Industrial Park in Huizhou, Guangdong. The designed annual output of this plant is 654.38+10,000 tons of carboxyl styrene-butadiene latex (XSB) dispersant and acrylic acid dispersant, and it is expected to be put into production in the first quarter of 20 12.