For sales work, the policy is that the safe for sales is also a lubricant. Policy support, one is the product's own policy advantages, the other is the market promotion policy, and the third is the product's market policy. The policy advantage of the product itself refers to the additional advantages of the product compared with other varieties, such as national exclusivity, national medical insurance, national essential drugs, new rural cooperative medical system, winning the bid, Chinese time-honored brands, high-tech enterprises, national invention patents, expert knowledge, recommended varieties, clinical pathway, slow maintenance, medication guide, national prescriptions of famous doctors, access directories of provinces and cities, etc. These are not only the proof of the curative effect of the product itself, but also the proof of entering the catalogue.
Marketing promotion policy refers to the use of specific promotion methods to complete sales tasks in a specific period and for a specific group of people. Marketing promotion policies can be formulated in the annual sales plan, such as year-end rebate policy and excess reward policy. In addition, it can also be formulated for specific sales environment and specific agents in the sales process, such as big promotion to prevent competitors in the region from buying gifts and intensive academic training meetings for doctors, such as promotion on traditional festivals such as National Day, Mid-Autumn Festival, New Year's Day and Teacher's Day, such as delivery policy for agents. In the name of the company's marketing center. When designing the promotion policy support, the cost-benefit ratio should be calculated. The marketing department should write a complete and feasible promotion plan and scheme and supervise its implementation.
Market policy mainly includes variety price, specification, sales area and channel, business and sales gross profit, sales volume, delivery form, payment method, invoice type, invoicing standard, payment plan, year-end rebate reward, material allocation, academic training, goods smuggling management, deepening cooperation mode, etc. The above items are actually the contents of the sales contract. These policies are generally formulated in the new year when dealing with new agents or negotiating cooperation. In the increasingly competitive market environment, in order to protect the benign development of the market, the prices of general products are fixed, and policies are often supported by others. It is a principle and system that the market policy is fixed every year, the cooperation negotiation is discussed once a year and the sales contract is signed once a year. Once the market policy is determined, it is generally not easy to change, unless the market environment changes fundamentally, the market policy will also change. In the face of market policy, both employees in the company and agents of all sizes in the country are the same. Market policy support is the overall support work, which needs the overall guidance and management of company leaders.