Question 2: What does the slogan "I am 23 years old" mean? Youth and youth are the best times in life.
Question 3: What does advertising mean? Advertising is to advertise widely. Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs. Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertising refers to non-profit advertising, also known as effect advertising, such as various announcements, notices and statements of administrative departments, social institutions and even individuals, whose main purpose is to promote sales; Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. Usually, it is an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, sell products and provide services, with the main purpose of expanding economic benefits.
Question 4: What is the summary of core advertising words?
The core positioning words should be advertising words with "market penetration", and the most commonly used and core values show tension and extensibility. A good advertising language is not necessarily the core positioning word of the brand, because the role of advertising language is reflected in many aspects, and it cannot be generalized.
For example, "Nongfu Spring is a little sweet" is the core positioning language of the brand, which has lasting vitality and also reflects the core value of the product. Neptune Group's "health makes the future" and Nokia's "people-oriented technology" both directly express the core value trend of the brand.
Question 5: Ask for an advertising word, introduce and attract. The more, the better. A Fire in Winter 100 Minutes-Meijiajing Moisturizing Lipstick
Smart People Choose Fool-Fool Camera
For the sake of your health, please don't use your scalp as a floor shampoo.
You don't have to be particularly smart-Megatron is smart.
Not a penny-American toothpaste is free.
Beautiful moment-Konica camera
A hundred words are worth a printed matter-Zhanjiang Canon Copier
Cupid perfume combines the luxury of the past with the challenge of today, and it only takes one drop to make you step into an extraordinary realm-Cupid perfume.
The Oriental Pearl Combining Modern Western Colors with China's Traditional History —— Hongkong Tourism Public Service Advertisement
Input thousands of words, play deep feelings-four-way Chinese and foreign word processors
Beyond the Arctic and Across the Desert —— Ford Liuhe Automobile
A brave companion-Beijing Jeep Automobile Co., Ltd.
Another Edmund Halley comet swept through Taiwan Province Province-Edmund Electric.
Out of China People's Own Way-Puteng Electric Appliances
German Volkswagen: "Small is good."
Coca-Cola: "Enjoy the fresh moment."
Marlboro cigarettes: "Marlboro men."
Nike: "Just do as you say."
McDonald's: "You should take a day off."
De Beers: "Diamonds last forever, but one lasts forever."
Ge: "Ge brings a better life."
Miller brand light beer: "The wonderful taste is beyond words."
Clairaux hair dye: "Did she use it? She is useless? "
Elvis Presley: "We are trying."
FedEx: "Fast-legged waiter."
Apple computer: "1984."
Arka Schultz: "All kinds of advertisements."
Pepsi: "Pepsi, just to the taste."
Mai's coffee: "Didi Xiang, the meaning is still unfinished."
Ivory soap: "100% purity."
American Rapid Transit Company: "Do you know me?"
United States Recruitment Service: "Become a generalist."
Anasin painkiller: "Quick, quick, quick."
Rolling Stone: "The feeling is real.
Eye drops advertisement: please turn your eyes a few times after dripping, so that the liquid medicine can spread all over the world.
Flower shop advertisement: Send some flowers to your favorite person, but don't forget your wife.
Perfume advertisement: This product can attract the opposite sex most, so a self-defense teaching material is attached with the product.
Restaurant advertisement: Please come to our restaurant for dinner! Otherwise, you and I will starve.
Air conditioning advertisement: This product is the loneliest maintenance worker in the world.
Barber shop advertisement: although unscathed, it is really a great effort.
Beauty salon advertisement: Please don't flirt with the women in our shop. She may be your grandmother.
New book advertisement: This book includes ten short stories, which I wrote by staying up for many nights. Now I dedicate one yuan to readers, which means a short story is worth ten cents.
Safety advertisement: If you are addicted to smoking, you can smoke here, but please leave your address first so that you can send the ashes to your family.
Football association 10 rushed out of the Asian blueprint: add 0! (130 mobile phone upgrade)
Football Association chooses foreign coaches: very cola, very selective. (very cola)
The football association's responsibility for the defeat of the top nine: clean at the touch. (Qilijie cleaner)
Football Association Summary: Good Kung Fu! (BBK VCD)
Football Association's attitude towards Horton: I choose, I like it. (Anta sports shoes)
Olympic athletes retain Horton: Our glory comes from your grace. (Sassoon Shampoo)
Fan Zhiyi, who works in the Crystal Palace, named her daughter "Fan Sijing": her love for crystal will never change. (Xizhilang Jelly)
Fan Zhiyi promised Horton himself that loving you equals loving yourself. (Wahaha pure water)
Chen Dong lost the ball inexplicably against South Korea and Bahrain: one early and one late. (Contac cold medicine)
"Class is over", "match-fixing" and "black whistle" emerge one after another: there is no limit to "sports". (Adidas) China Women's Football Team: Real Kung Fu! (Aiduo VCD)
Fans who never watch football in China: Life can be better. (Midea Air Conditioning)
Bar incident: deep feelings make wine stronger! (wild electric dry red)
The decline of local coaches: domestic products should be self-reliant. (Oni shampoo)
The fans said to Horton's "China First": It is better to say than to do. (BBK VCD)
Lack of sense of responsibility of Olympic athletes: the choice of a new generation. (Pepsi)
Zhang's bald head: Let your hair dance together. (Lux shampoo)
XX car tire advertisement-I don't roll as well as you.
An advertisement for a sound company ―― Call four times!
An advertisement for a jiaozi store ―― everything!
A lime ... >>
Question 6: What is Intel's slogan? 1, the core of intelligent computer, the core dazzles vision.
2, Intel: Give the computer a Pentium kernel. 3. Intel confirmed the slogan of Ultrabook: a new era of computing.
4. The Answer to Tomorrow (driving the future).
5, look at the inside "(explore the inside).
Intel Corporation is the world's largest manufacturer of PC components and CPU. Founded in 1968, it has a history of product innovation and market leadership for 46 years. 197 1 year, Intel introduced the world's first microprocessor. The computer and Internet revolution brought by microprocessor has changed the whole world. 20 15 ranking of the world's top 500 companies 182.
Question 7: Advertising slogan: "Beyond dreams, not dreams!" What do you mean? The slogan of "beyond dreams" is no longer a dream, but can be realized in the future.
Question 8: What are the main slogans? For example, KFC's advertisement is our right to be a chicken. This is the main slogan, but every time it launches a new product or in other areas, it will change a slogan, such as the slogan that comes out when life is so charming and the cheese cat is launched. Explain Baidu academically.
Question 9: What is CPM advertising CPM (cost per thousand, or cost per thousand; Cost per impression) cost per thousand people
The most scientific way to charge for online advertising is to charge according to how many people look at your advertisement. Charging according to the number of visits has become the practice of online advertising. CPM (cost per thousand people) refers to the average amount of advertising cost shared by everyone who hears or sees an advertisement during the advertising process. Traditional media often use this pricing method. In online advertising, CPM depends on the scale of "impression", and "impression" is usually understood as the number of times a person's eyes watch an advertisement in a fixed period of time. For example, if the unit price of an advertising banner is 1 yuan /CPM, it means that every 1000 people see this banner, they get 1 yuan, and so on. The homepage visited by 10000 people is 10 yuan. ?
As for the charge per CPM, we should divide the price level according to the popularity of the homepage (that is, the number of visits) and adopt a fixed rate. The international practice is that the charge per unit ranges from 5 yuan to 200 yuan.