What do you think is the most likely reason for Xiaomi Company to implement this development strategy?
Adapt to the needs of the big environment. Xiaomi Company's internationalization strategy selection Xiaomi Company initially chose to transport the finished products directly to the new sales destination countries and regions. However, with the further internationalization of Xiaomi Company, Xiaomi Company has also started to build factories in several international markets and customize products and services according to local conditions. For example, in the Indian market, Xiaomi Company specially enhanced the heat resistance and corrosion resistance of hardware products for Xiaomi smartphones sold in India to adapt to the hot weather in India. It can be seen that Xiaomi Company chose the company-level strategy of international expansion with transnational strategy. The internationalization strategy of Xiaomi company's business layer has chosen the strategy of combining cost leadership strategy with differentiation strategy. Xiaomi Company outsources some non-core businesses such as mobile phone manufacturing to professional company Inventec, which provides related businesses for Xiaomi Company, greatly reducing the precipitation cost of Xiaomi Company. At the same time, the human resources, technology and capital needed by these non-core businesses are transferred to Xiaomi's core businesses, such as brand development, Xiaomi forum construction and software system research and development, so as to cultivate the company's competitiveness, form its own characteristics and win a unique competitive advantage for the company's overseas business development. It can be seen from the process of internationalization development of Xiaomi Company that Xiaomi Company's current overseas market is mainly developing emerging markets mainly in China, while Xiaomi's mobile phone relies on a low-price strategy that is half the price of other brands, as well as product differences that meet the diverse needs of global consumers with high-quality technology research and development and product design capabilities.