What preparations should be made? How to clear your mind quickly and go into battle lightly? Let's take a look at the preparation work of content marketers.
* Step 1: Starting point
You need to know some basic information, including: company, products, business and users. Have a preliminary outline description of the company.
:: Step 2: Evaluate
You need to take stock of the company's resources, including: product introduction information, the company's existing content articles, the data of these articles, operating accounts, and stage and target plans. ...
You can summarize information by drawing a list table of content resources, which can basically include the following information.
I believe you will have a clearer understanding of the company through the inventory of content resources.
On what basis do you do marketing now?
Has the marketing goal been achieved?
What efforts have been made from that goal?
:: Step 3: Analysis
We need to analyze not only the content, but also the overall environment of the company, including:
Vision Vision: A long-term ideal goal
Mission: 3-5 years' planning of short-term goals and methods to realize the vision.
* Step 4: Target
A good goal is specific, time-limited, reasonable and challenging, not a random number.
What kind of goals are reasonable and challenging?
Rationality: internal historical performance or external industry standards can be used as reference standards.
Challenging: Google often uses Goals and Key Results (okr) to set ambitious goals and track progress. The "best point" of OKRs score is 60%-70%: indicating the standard you can achieve at present /0.7= challenging goal.