What basic principles should be followed in enterprise investment management?

(1) Earnestly conduct market research and seize investment opportunities in time. Capturing investment opportunities is the starting point of enterprise investment activities and the key to enterprise investment decision-making. Under the condition of commodity economy, investment opportunities are not fixed, but constantly changing and influenced by many factors. The most important thing is that it is affected by changes in market demand. Before investing, enterprises must carefully conduct market research and market analysis to find the most favorable investment opportunities.

(2) Establish scientific investment decision-making procedures and carefully analyze the feasibility of investment projects. Under the condition of market economy, the investment decision of enterprises will face certain risks. In order to ensure correct and effective investment decision-making, we must carefully analyze the feasibility of investment projects in accordance with scientific investment decision-making procedures. The main task of feasibility analysis of investment projects is to demonstrate the technical feasibility and economic benefits of investment projects, and use various methods to calculate relevant indicators, so as to reasonably determine the advantages and disadvantages of different projects. The financial department is the department that plans and controls enterprise funds, and financial personnel must participate in the feasibility analysis of investment projects.

(3) Raise funds in full and on time to ensure the supply of funds for investment projects. Investment projects of enterprises, especially large-scale investment projects, have a long construction period and need a lot of funds. Once they start, they must have enough funds to supply. Otherwise, the project will be dismounted in the middle of construction, resulting in "half pull" and huge losses. Therefore, before the start of investment projects, it is necessary to scientifically predict the amount and time of funds needed for investment and adopt appropriate methods to raise funds to ensure the smooth completion of investment projects and generate investment benefits as soon as possible.

(4) Carefully analyze the relationship between risk and income, and appropriately control the investment risk of enterprises. The benefits and risks are * * *. Generally speaking, the greater the income, the greater the risk. The increase of income is at the expense of the increase of risk, which will lead to the decline of enterprise value and is not conducive to the realization of financial goals. When investing, enterprises must seriously consider the risk situation while considering the income. Only when the income and risk reach the best balance can the enterprise value be continuously increased and the financial management goal be achieved.

Extended data:

The fundamental purpose of enterprise investment is to increase profits and increase enterprise value. Whether an enterprise can achieve this goal depends on whether it can seize the favorable opportunity and make reasonable investment decisions under the ever-changing market environment.

With the continuous improvement of China's market mechanism, stakeholders such as market regulators, investors, creditors and the public have put forward higher requirements for the effectiveness of the internal control mechanism of enterprises.