No matter how the times change, the law of business is always honesty!

Looking at Life on a Desert Island again, I was still moved. The hero is an employee of FedEx. He took a plane full of couriers, crashed over the South Pacific and wandered to a desert island. After years of life and death, he finally returned to America. What shocked me most was that he brought back the last express train. Although it was several years late, it was finally delivered to the recipient.

The film was released at the end of 2000. I watched it at least three times, and every time I revisited it, I was deeply infected and shocked. Especially the last express train, is nothing compared with countless air crashes and the pain of living on a desert island for many years. But it was well preserved, and it was finally given to the recipient after the hero fled the desert island for many years. The packaging is old and yellow, but the brilliance of the sunset reflected on the carton makes people feel bright and moved.

Friends who know me well know that I am a person who doesn't like being late. I respect myself and others' time. Sometimes, I will arrive at the appointment place long in advance for fear of being late, and then wait until it's almost time to walk in. If I may be late for unpredictable reasons, I will explain the situation to the other party before the appointed time and ask for forgiveness. I always believe that a person's observance of time is equivalent to his observance of integrity.

A long time ago, I worked in a chamber of commerce. A sponsor offered to sponsor our annual meeting. We are very happy and regard it as "God". Originally, the banquet sponsored was 50 tables, but only 45 tables were found before the event started ... Although the event was held smoothly that day, many guests dispersed because there were no seats. Although we are very grateful to the boss for his sponsorship, we have some opinions on cutting corners and flying in the ointment.

Later, I had a chance to have a deeper contact with my boss, and found that he and his wife especially like being late. Sometimes being late is 1-2 hours, and they are used to it. Later, I gradually found that my boss is very talkative. Many times, he doesn't even remember what he said or promised, let alone keep his promise.

Once, I put forward my suggestion to him face to face: "Manager X, why don't you always brag like this?" What you promised, what you promised, must be done, otherwise it is a breach of contract and a lie. "

He shook his head: "Not now, but later."

Me: "If you can't do it within the agreed time, you should explain the situation to your partner in advance and ask for forgiveness, so you can muddle along without saying hello, which will easily lead to misunderstanding."

He: "I just can't do it anyway, and you are too persistent and honest."

Me: speechless ...

Now, it is said that his business was once difficult to run.

I also have a friend who is also the owner of a private enterprise. At the earliest time, friends in our circle were very optimistic about his enterprise, and felt that he worked hard at ordinary times and was from an industrial background, which made him feel particularly reliable. One day, he came to us and said that he had created a new enterprise and made new products and models. During the trial operation, the daily turnover was so high. Now, there are many discounts for internal investment. I hope all my friends will join us.

Because we have known each other for many years, several friends in our circle have heard that there is such a high return on investment and invested money without thinking. You can imagine what happened later. When it was actually done, the daily turnover was less than one twentieth of what was advertised, and the service and mode were not as we were told at that time.

Later, a group of former good friends made a mess, and the money collected for joining and investing could not be returned. The founder of the new model that exaggerated the return on investment disappeared from our circle. It is said that this enterprise is now on the verge of bankruptcy.

I had dinner with some entrepreneurs the other day. A "victim" mentioned the above deception, but was refuted by another friend at the dinner party. This person is also the head of a manufacturing enterprise. He said, "None of you understand the shopping mall now. Don't exaggerate, don't hide, don't cheat, you can't catch the hearts of customers. Enterprises must exaggerate the effect of products before they have a market. "

I was startled.

I have to say that these practices and statements run counter to my life principles, are seriously inconsistent with my values, and even make me disgusted and rejected! Although I claim to be a yogi, I shouldn't be so extreme in looking at problems, but I still despise behaviors and opinions that harm others and benefit themselves and violate moral standards.

And my other friend, although he has not achieved much at present, I admire his way of dealing with people. He came to Shenzhen in the late 1980s. Because of his cleverness and diligence, he earned the first bucket of gold in his life very early. Later, after several storms, the business grew bigger and bigger, but it was cheated in a cooperation with old classmates.

Afterwards, he quickly sorted out his emotions and thoughts, comforted his family, employees and creditors, and took all the losses caused by his mistakes. Up to now, huge debts have not been paid off, but he insists on honesty and responsibility and tries his best to pay them back. If not, he will take the initiative to contact creditors before each account period approaches, ask for forgiveness, discuss solutions with them, and promise to bear interest in writing ... This person in charge heard the news a few days ago that his business has turned around.

"Commitment is golden" in "The Way of Great Business" says: "Business has skills, if there is no way, it will not be established, and if it is established, it will be justified. If the Tao is upright, magnanimous and noble, it will be like the bright moon in the sky, like the red sun in the sky, like the Polaris in its place and the stars. However, the right path has experienced vicissitudes, but the true meaning of market theory is honesty and trustworthiness, courtesy, righteous words and boundless merits. There is a way to do business, but there is no way to do it. It is often because of good tools. If the skills are combined, they can penetrate the warp and weft and connect with the gods. For example, if things are opened by nature, and canals are built by earth, the east wave can be followed by rivers and seas. However, business skills are often profitable. If seeking skills is unprofessional, disorderly, ignorant, inadequate and different, seeking skills is a taboo for businessmen. In business, respect for personality, personality first, but credit. "

Doing business really needs to pay equal attention to "skill" (method and skill) and "Tao" (bottom line of rules and principles), but both should be on the basis of not violating integrity. Honesty and propriety are the essence of market theory. If you are bent on profit, you will eventually go to self-destruction.

Big businessman, goods all over the world, profitable! A famous Jia, famous for a hundred years, has accumulated more than enough wealth.

A big businessman, with both righteousness and profit, is a saint inside and a king outside!