1) Establish the American Institute of Nutrition, an expert on nutrition customization for China people.
Set up a professional nutrition research institute in the United States, stand at the forefront of the world, deeply study the nutrition and dietary health of China residents, adhere to the health care concept of China people's balanced diet, and formulate Hejian brand nutrition and health care products suitable for China's human characteristics according to China people's eating habits and nutritional intake.
2) Collect global landmark raw materials-higher than international standards.
We insist on collecting raw materials from the most authentic natural producing areas, from frozen deep-sea cod in Iceland, to milk from top pastures in Australia, and then to natural propolis manor in Brazil ... We have established strategic alliances with world-renowned raw material suppliers to make global landmark raw materials become the ID card of each product. Establish cooperative production bases around the world, adopt the world's most advanced production technology, and be produced by GMP factories that meet strict pharmaceutical standards and EU standards. Some products are produced by American listed companies and imported to China.
3) The "three inspection mechanism" for health products is the first in the industry.
Initial inspection: The quality control department strictly examines the qualifications of suppliers, conducts on-the-spot investigations and selects high-standard production bases;
Second inspection: establish the industry's first laboratory for the rapid detection of illegal western medicine addition and heavy metals in health care products, and inspect the products sold;
Three inspections: The first company in the industry entrusts Shanghai Institute of Quality Supervision and Inspection Technology, Shanghai Food and Drug Administration and other authoritative national inspection institutions to supervise and monitor the products sold to ensure that the product quality parameters are higher than the national standards.
B, 0 channel direct purchase to achieve parity.
1), "0" channel direct purchase
Hejian directly adopts the "online direct purchase" mode, which is only sold in its own official website and direct sales stores. No dealers, no supermarkets, no pharmacies, no salesmen, no celebrity endorsements ... all intermediate links are omitted, and the intermediate costs are greatly reduced. Compared with the first-line brands of traditional channels, the price can be saved by about 50%. The quality of Hejian is impeccable. From products to customers, it goes directly to the "0" channel at two points, which is in line with international quality. More importantly, it embodies the spirit of internationalization-speed, service, economy and efficiency, experience and environmental protection.
2) It is 50% cheaper than similar products, and the cost performance is optimized.
Take protein powder as an example: In traditional channels, the price of a can of good quality 400g protein powder is around 350 yuan, while the price of Hejian is only 196 yuan. The secret is that an offline health care product brand needs to pay about 15% to the general distributor and distributor respectively, and about 20% to the supermarket pharmacy terminal channel. The supply chain is long and there are many links, and some channels hope to get more profits, which is the reason why the final consumer price remains high to some extent. In Hejian, products can be delivered directly to consumers without these links, and the price is saved by about 50%. Hejian "0" channel, cost-effective, allows you to enjoy the "0" burden of health.