China women's volleyball team won the championship again, which will play a big role in the commercialization of volleyball in China?

The women's volleyball team won the championship again, which played a vital role in China volleyball, greatly stimulated the people's enthusiasm for rejuvenating China and realizing the Chinese dream, and carried forward the spirit of women's volleyball. The commercialization of women's volleyball is also a great support for women's volleyball. After all, training, venues, machinery and materials are also based on money. In the future, such as advertising endorsements and variety shows will gradually be commercialized.

China women's volleyball team should be the most popular among many sports teams that returned to China after the Rio Olympic Games. The women's volleyball teams in Rio de Janeiro and China won the championship under the leadership of Lang Ping, which was praised by Chinese people. The Olympic women's volleyball finals were broadcast live on CCTV- 1 and CCTV-5. The data shows that the ratings of the two channels are as high as 7.99, and the market share is 48.8%, which means that nearly half of the Chinese people are watching the game, and the attention is amazing. In addition, many stars are scrambling to send their blessings, which is unprecedented.

It is precisely because of the excellent performance of this competition that sponsors have come one after another. A sports brand spent nearly 200 million yuan to become a long-term sponsor of the team, setting a record for the sponsorship fee of a single sports team, including several well-known enterprises. This is the appeal and influence of China women's volleyball team. In sharp contrast to before, the business of the national basic team volleyball league has been bleak for many years. Although China women's volleyball team regained the World Cup champion last year, the volleyball league has no title sponsor and has experienced a streaking season. Moreover, the attendance rate of the league is also very low, and its regular venue has only five or six hundred spectators.

Recently, after signing a new business operation and promotion partner-Sports Window Culture Co., Ltd., the China Volleyball League in the new season has appeared in front of the public with a brand-new look. The process of commercialization and marketization of volleyball league has finally begun. In order to make up for the short duration of the volleyball league, China Volleyball Association and Sports Window will launch the "City Partner Alliance" to strengthen the cooperation between the host cities, improve the quality of the tournament, and at the same time promote volleyball outside the league and encourage people to participate.