At present, Walter has thousands of terminal outlets all over the country, and its products sell well in more than 30 provinces, municipalities and autonomous regions, and are also exported to more than 20 overseas countries and regions.
brand introduction
Since its establishment, Walter has been focusing on the independent research and development design of products and technologies, and making every effort to create sports, life and fashion equipment for customers. Walter's R&D and production base have been adhering to the design concept of "speaking professionally", and have developed three technical patents and nine design patents with industry-leading level with rich international vision and leading innovation and development capabilities.
Since 2006, Walter's brand strategy has been comprehensively upgraded. It is unique in the field of professional basketball and streetball. From 2006 to 2009, together with basketball superstar Wang, we invested heavily in establishing "basketball popularization bases" in 72 middle schools across the country, creating the largest "basketball cradle" in China. In 2008, Walter joined hands with Sohu.com, the online sponsor of the Olympic Games, to win online sports marketing, help the Olympic Games and advocate national sports.
20 10 Walter brand made a heavy attack and joined hands with the world's top street basketball team S.K.Y. * * to promote the development of basketball culture. For three consecutive years, the largest and most influential "Walter China Streetball Tour" series activities were held in dozens of cities across the country, which provided a stage for basketball fans to show themselves and realize their dreams, triggered an empty crowd, and promoted the integration of China basketball culture with the world. In the same period, Walter brand landed strongly in NBA, East Asia Men's Basketball Championship, Asian Men's Basketball Championship and other international basketball events, and cooperated with wizards, rockets, spurs, calves, bulls, magic, sun, warriors, bucks, pioneers, thunder, Celtics and timberwolves to show its brand charm on the international stage. As an advocate of national sports, Walter also actively contributed to Danzhou International Marathon 20 10, Yunnan National Fitness Carnival 201China VS World Table Tennis Team Challenge World Team Competition, Asian Badminton Championship 20 1 1,
On 20 12, Walter returned to the origin of sports and established the brand spirit of "catching up", which is Walter's firm choice to focus on product upgrading and optimize corporate strategy; It is also the deduction and interpretation of Walter's sportsmanship of bravely climbing the peak and aiming high, and "catching up" will become an inexhaustible source of power for enterprises. In the same year, Walter successfully signed an agreement with NBA star Feng Weihua as the brand image spokesperson, and together with Weaver, he further promoted the spread and promotion of the brand positioning of "Big Basketball" and created a new era of Walter's big basketball culture.
Walter started as a basketball player, but he also became a basketball player. He insisted on the brand mission of "advocate of national sports and disseminator of basketball culture", and made in-depth exploration and dissemination in the basketball professional field and basketball culture field from the aspects of products, brands and culture, so as to fully promote the development of basketball in China and the dissemination of basketball culture. These are the cornerstones of Walter's brand positioning and dream.
Take root in fertile soil and cultivate the future; Walter has been promoting the continuous development of enterprises with the business philosophy of "honesty first, pursuit of Excellence, breakthrough innovation and win-win", and is enthusiastic about public welfare undertakings, giving back to the society through various forms such as "donating disaster areas", "donating books to help students" and subsidizing poor students. The journey is like a rainbow. Walter is constantly integrating superior resources with an international attitude, expanding the promotion of sports events, and making unremitting efforts to become a "sports brand that meets the all-round needs of consumers".