Although soon after the news came out, Suning quickly denied rumors in its official channels, claiming that it was only a normal cooperation with Taobao, not a rumored capital chain break, but obviously this statement is unbearable. Generally speaking, it is very rare to pledge 100% shares to other groups, because it means that your company is almost in the hands of others, and you really can't do such a thing unless you are particularly short of money. Suning is a big enterprise in China. Why are you in such trouble?
Layout new retail, where is Suning? Throw money? In recent years, Suning also wants to share a piece of the e-commerce industry, but now the shopping platform is almost a tripartite confrontation between Taobao, JD.COM and Pinduoduo. As an afterlife, Suning can only choose to issue more subsidies to attract consumers. Especially this year, Bian Xiao won several times Suning's wool, all kinds of cosmic coupons, and no threshold coupons. It is really comfortable to use ~ Suning, which is in the stage of expanding the market in this business, naturally needs a lot of money to arrange and manage, and this year is an epidemic, and everything is waiting for it. I earn less money but spend more. Suning's tight capital flow is also expected.
The key reason is that 1000 billion bonds are about to expire. As an early listed company, Suning has issued a number of bonds in the capital market. According to media reports, about 654.38 billion bonds will mature in 654.38+0 years. Bian Xiao inquired about Suning's periodic report. At present, its cash is only over 40 billion, which is far from making up for this gap. This pledge to Taobao must be largely due to the consideration of these bonds.