What is SWOT method?

SWOT analysis is a strategic analysis method put forward by heinz weihrich, a professor of management at the University of San Francisco, USA, in the early 1980s. It is also one of the coaching tools used to help enterprises (or departments and individuals) clearly grasp the internal and external environment and resources related to the development goals of enterprises (or departments and individuals).

SWOT analysis is a strategic analysis method of enterprises, that is, to find out the strengths, weaknesses and core competitiveness of enterprises according to their own established internal conditions. Where S stands for strength, W stands for weakness, O stands for opportunity and T stands for threat, where S and W are internal causes and O and T are external causes. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the advantages and disadvantages of the organization) and what it can do (that is, the opportunities and threats of the environment).

Extended data

Simple rules for successful application of SWOT analysis;

1, SWOT analysis must have an objective understanding of the company's strengths and weaknesses.

2. When conducting SWOT analysis, we must distinguish the present situation and prospect of the company.

3.SWOT analysis must be comprehensive.

4. SWOT analysis must be compared with competitors, such as being better or worse than your competitors.

5. Keep the SWOT analysis concise and avoid complexity and over-analysis.

6.SWOT analysis methods vary from person to person.

Reference source

Baidu encyclopedia -SWOT analysis method