Create opportunities for employees
Create benefits for enterprises
Create wealth for society
The core concept of Tek is the highest principle of all TEK business activities. Tektronix people take the revitalization of national industry as their own responsibility and have a high sense of social responsibility and mission. Tektronix returns to the society by serving the society and stands on the society.
"Creation" includes four meanings: creating perfect products, perfect services, perfect life and perfect life. Tektronix people integrate their pursuit of beauty and love for life into every product in the process of production and labor, and offer them to the people through high-quality services, so that more people can truly feel the existence of beauty and get a kind of enjoyment of beauty in the process of using Tektronix products and enjoying Tektronix services, thus guiding consumers and the whole society to love, pursue and create beauty. This is the true meaning of Tektronix's "creation".
"Serving the society" is Tektronix's ultimate goal. Life can only be sublimated in the process of creating a service society, and enterprises can only develop and grow in the service society, so as to show the existence value and significance of enterprises. "Service" is not only between Tektronix and society, between Tektronix and users, but also between internal functional units, headquarters and offices.
Serve the production and sales, the previous process serves the next process, and the whole Tektronix serves the society. With a peaceful mind, we will develop together with dealers and agents, create a good living space and enjoy the benefits brought by the value chain.
Always aim at the success of channel partners, be interdependent and resist risks.
Adhere to the customer demand-oriented, and constantly improve the ability of technological innovation.
Service channels and end customers are the only reasons for TEK's existence. Peace and peace means to behave in a stable and peaceful manner, to appreciate and praise, and to be tolerant and tolerant.
G, attack also refers to the use of strong will and strength to overcome unfavorable conditions and achieve success.
The brand name is derived from this, which means that "softness can overcome rigidity, and rigidity can control softness", and between softness and rigidity, it shows the business philosophy and concept of the enterprise.
Brand logo design mainly focuses on transliteration of brand names. The neat and orderly arrangement of the three angular English fonts "TEK" symbolizes the normalization and institutionalization of enterprise management, and also implies the strong will and strength of the enterprise. At the same time, replacing sharp right angles with slightly curved rounded corners also means that there is an inclusive and tolerant mentality between the rigor and order of enterprises.
The whole logo is mainly blue, which symbolizes the profound, rational and technological enterprise personality.