1. Company background and brand attributes: Double Whale: Qingdao Double Whale Pharmaceutical Co., Ltd., formerly known as Qingdao Cod Liver Oil Factory founded by 1950, is the first vitamin producer and cod liver oil producer in New China. Shuangwhale Pharmaceutical is committed to innovative research and development, production and sales of drugs, and has played an important role in drafting national quality standards for vitamin D. In addition, the company also produces a series of products including vitamin D drops (capsule type) and vitamin AD drops (capsule type). Yueer: It's a drug brand produced by Double Whale Pharmaceutical, not a company name. It focuses on providing customers with quality products, technical support and after-sales service, and has gradually established a good brand image in the industry.
2. Product features: Double Whale Pharmaceutical has a rich product line, covering a variety of vitamin and mineral supplements to meet the needs of different consumers. Yuer brand mainly includes products such as vitamin AD, chemicals and children's drugs, especially Yuer vitamin D drops, which have been ranked in the list of the most attractive brands in China pharmaceutical retail market for many times and become one of the most recognized products of vitamin D drops.
3. Market Positioning and Consumer Cognition: As a high-tech enterprise, Double Whale Pharmaceutical Co., Ltd. has a wide brand influence, covering many medical fields, with high consumer awareness. As a brand of Double Whale Pharmaceutical, Yuer has also established a good reputation among consumers through its high-quality products and services, especially in the field of vitamin D supplements.