Huang Maoru founded Mao Ye Group on 1995, which is the first real estate developer in Shenzhen to participate in urban operation. During the transformation and operation of Shenzhen Laodongmen and Huaqiang North, Mao Ye Group built six large-scale projects, including Mao Ye Commercial Building, with a total development area of 450,000 square meters. Together with other real estate projects, Mao Ye Group's real estate development in Shenzhen has exceeded 654.38+500,000 square meters. Its high-end residential projects such as "Maoye City" and "Urban Garden" are well-known, and the newly-built "Global Financial Center" has become a new landmark in Shenzhen. Huang Maoru is also the "predator" of the department store retail industry in Shenzhen. It owns six "Mao Ye Department Stores" with an annual turnover of over/kloc-0.5 billion yuan, ranking 36th among the national retail enterprises. Huang Maoru is actively preparing for the listing of Mao Ye Department Store in Hongkong and the Mainland this year.
This Shenzhen department store tycoon who made a fortune in the real estate industry and successfully built a "business+real estate" model has always been low-key and mysterious. He once made the list of Lian Deng's richest people and was called "invisible rich" by the industry.
Huang Maoru first appeared on the rich list in 2004, and has been very mysterious ever since. On the Hurun Report in 2009, Huang Maoru and Zhang Jing ranked 46th with a wealth of 654.38+0.45 billion. In the Hurun Retail Rich List in 2009, Huang Maoru and Zhang Jing ranked third after Huang Guangyu.
The family history is unknown, but the Huang brothers, including Chairman of the Board of Directors of Greater China International Investment Group, Chairman of Guodu Group, and the head of Xinhe Real Estate, all started from their own real estate projects, and everyone made their own names in the business world.
Huang Maoru's success is attributed to Mao Ye Group's unique "real estate+business" model. 1996, Mao Ye Commercial Building was established, and Huang Maoru began to set foot in department store retailing. 1997, its first department store, Mao Ye Shenzhen-Hong Kong East Store, officially opened. Huang Maoru said many times in an interview with the media that the real estate in Mao Ye was developed according to commercial needs.
With the great success of Huang Maoru in the retail industry, Mao Ye Group has expanded to different cities in South China, Southwest China and East China, and its sales performance has also increased exponentially.
As the hero behind Mao Ye Group, Huang Maoru has always kept a low profile. Perhaps many people have heard of the marketing strategy of "buy one hundred and get one hundred free", but few people know that it was a marketing method that Huang Maoru came up with when he entered the retail industry, which set a record of "not closing the door for 66 hours" at that time.
Since 2000, many multinational retail giants have settled in China. In order to avoid competition, Vanke chose to resell Wanjia Supermarket to China Resources and concentrate on residential projects. Huang Maoru's "business+real estate" strategy played a role at this time, and Mao Ye Group's expansion was singing all the way.