Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The automobile technology under this brand comes from Rover previously acquired by Shanghai Automobile, but Shanghai Automobile did not acquire the "Rover" brand. June 65438+1October 65438+February 2006, Shanghai Automobile (Group) Co., Ltd. officially announced that its own brand was named "Roewe".
Shanghai Technology Center is located in Anting. Shanghai Auto invested 4.7 billion yuan to build a new technical center, covering an area of 500,000 square meters. The plan is completed in three stages. The ultimate goal is to build hardware with complete development capabilities in many laboratories, such as safety, vehicle dynamics, thermal energy, structure, vibration and noise, electronics and electricity, modeling, prototype trial production, powertrain, fuel cell engine, new energy power coordination and control integrated development. The company has formed three platform-based production bases, namely Shanghai Lingang, Nanjing Pukou and Yinglong Bridge, with an annual production capacity of over 500,000 vehicles. Among them, Shanghai Lingang manufacturing base covers an area of 1, 2 1, 000 square meters. At the beginning of the planning, we adhered to the principle of "four modernizations and one high" (lean, agile, flexible, modular and high-quality), reached the level of joint venture in hardware facilities, and completely covered the five major processes of stamping, body, painting, assembly and engine workshop. The first stage of basic vehicle production.