Production OEM: The characteristic of this business model is that enterprises, as suppliers of enterprises in the middle and lower reaches of the industrial chain, generally process products according to customer orders. In the market, sales are carried out with the signboards of other companies. Enterprises are only responsible for the production of one or more products or parts in a certain industry, but most of them involve product sales and product design.
Design+Sales: This kind of business model is just the opposite of the production OEM business model. The enterprise does not involve any business in the production field, but is only responsible for design and sales. Enterprises design the products and services that customers need in the market, and then look for the corresponding production OEM. It requires enterprises to have strong design and sales capabilities and well-known brands.
Production+sales type: the production-oriented enterprises adopting this business model are the most common, and enterprises involve the latter two parts of the business process: production and sales. For product design, for some reason, the enterprise did not involve it. At this node, the competition among enterprises is fierce.
Design+Production+Sales: This is a business model involving many nodes in the industrial chain. Enterprises adopting this business model are characterized by their ability to develop new products. According to the market demand, the enterprise develops the products needed by its own market, and at the same time transforms the previous products.
Information service type: Information service enterprises are usually consulting companies. This kind of enterprise or company does not involve all activities of manufacturing industry, but it is closely related to manufacturing industry to a great extent.
Business scope of business model
1, single business model
Single operation, also known as specialized operation, means that an enterprise only designs, produces or sells in one product field, and its business scope is relatively single. The advantage of this business model is that the market scope faced by enterprises is relatively limited, and they can concentrate resources on competition; The risk is that many competitors may realize the effectiveness of the single-minded business strategy and imitate this model.
2. Diversified business model
Diversified business models can be divided into three basic types: centralized diversification, horizontal diversification and mixed diversification.
Centralized and diversified business refers to adding some new products and services related to the original business, which is also known as centralized management. The characteristics of this mode of operation are that the products or services provided are related to existing products or services, and the objects provided may be existing customers or new customers; Enterprises may invest a lot of resources to expand new markets. It can also be operated through the existing marketing network.