At the beginning of the company's establishment, the wood activated carbon industry was in the initial and rapid development stage, and the market demand increased rapidly but the demand level was low. Stimulated by short-term interests, most enterprises mainly focus on expanding production and increasing quantity, without paying attention to the internal growth of enterprises. However, the company has clearly realized that the competition in the future industry will be standardized competition with advanced technology as the guarantee, and thus formulated a competitive strategy of "technological innovation" at the beginning of its establishment, and devoted itself to the research and development of related technologies to improve the adsorption performance of wood activated carbon and reduce production costs. Through a number of technical breakthroughs and intensive capital investment, the company has made a rapid breakthrough in the research on the adsorption and decoloration ability of sugar charcoal and monosodium glutamate charcoal, with the adsorption ability exceeding about 20% in the same industry and firmly occupying the dominant position in the market; At the same time, the company also solved the problems of phosphoric acid consumption and comprehensive utilization of heat energy. Later, the competition in the industry intensified, and most enterprises reduced their investment and competed by selling on credit at low prices. Based on the improvement of technology and technology and the reduction of production cost, the company has continuously increased investment, strengthened professional capabilities in procurement, production and service, and continuously occupied the market with product quality and comprehensive competitive advantages, thus getting rid of the quagmire of homogenization competition in the industry. In recent two or three years, when some excellent enterprises in the industry began to pay attention to the specialization ability, the company upgraded its strategy in time out of understanding the current situation and development trend of downstream application fields such as starch sugar, monosodium glutamate and medicine. On the basis of continuing to strengthen the adsorption capacity and purity index of existing products, on the one hand, we have increased the development of more special activated carbon varieties to meet the needs of vigorous development of downstream demand; On the other hand, with customer demand as the core, gradually complete the role change from a simple product provider to a comprehensive service provider of products and technologies. Under the guidance of the company's "technological innovation" competitive strategy, the company has put technology, technology and design into practice since its establishment.
The research and development and improvement of equipment have been promoted to a strategic level. Through years of unremitting scientific and technological innovation, the company has achieved technological breakthroughs in carbonization, activation, washing, drying, refining, phosphoric acid recovery, heat energy recovery, tail gas recovery and other production links of wood-based activated carbon, and mastered a series of core technologies and key processes with independent intellectual property rights. At present, it has 6 patented technologies and proprietary technologies in several key production links, and is applying for 2 invention patents. The company is one of the enterprises with the strongest technical force and the most new achievements in the wood-based activated carbon industry in China, and a model enterprise of independent scientific and technological innovation in the wood-based activated carbon industry. Another important embodiment of the company's technological advantages into productivity is to greatly improve the company's product quality. Wood-based activated carbon has a wide range of applications and strong product specificity, and the quality of products is mainly reflected in the adsorption of products.
Performance, ash content, iron content and other purity indicators. Through a series of technical research, the quality of wood activated carbon products produced by the company is at the leading level in the same industry, and its adsorption capacity is higher than the average level in the same industry.
20%。 Moreover, through the improvement and innovation of production technology and production equipment, the production process has been carefully controlled, the product quality is more stable, and it enjoys a high reputation in domestic and foreign markets. Over the years, the company's products have been in short supply. At the same time, the company has formulated enterprise standards stricter than domestic industry standards, and established a good brand image in the domestic wood activated carbon industry. Products have maintained a high and stable market share in the industry, especially in downstream industries such as starch sugar, monosodium glutamate and chemical industry.
In order to maintain and improve the quality of the company's products, the company plans to expand the technology research and development center, continue to give full play to the company's strong professional and technical advantages, further improve the production process of activated carbon by using advanced analysis and testing equipment and pilot production lines, and increase the development of various special activated carbon varieties according to the characteristics of customers in different industries. The above advantages of the company are reflected in the brand advantages of "Yuanli" brand activated carbon. At present, "Yuanli" activated carbon has established a market image of high technology, high quality and excellent service in the industry and won the full trust of customers in the industry. With its brand appeal, the company has established long-term and stable cooperative relations with most downstream customers. In recent three years, the output and sales volume of the company ranked first in the industry, and the brand "Yuanli" became the first brand of wood activated carbon in China. Yuanli trademark was rated as "Fujian Famous Trademark" by Fujian Administration for Industry and Commerce, and Yuanli brand activated carbon was rated as Fujian famous brand product.