First of all, the premise of doing a good job in network public opinion analysis is to collect and sort out public opinion information, in other words, to collect and monitor the public opinion of the whole network, and not to let go of any possible public opinion breeding ground. In this process, we can use some professional online public opinion analysis platforms, such as Wechat business Monitoring System, which can automatically collect the whole network information in real time, push the information that users need to pay attention to, and improve the efficiency of public opinion information collection.
2. The content of online public opinion analysis
Generally speaking, the content of online public opinion analysis should include topic influence, influence level, communication dynamics, netizens' mood, whether it is a hot topic, the communication path of each topic or an event theme, possible evolution trend and so on. With the help of the network public opinion analysis platform-Zhiwei business information monitoring system, users can comprehensively analyze public opinion information, including hot topics, communication websites, media, key communication nodes, communication traceability and so on.
3. Network public opinion analysis report
The last step of online public opinion analysis is to form an online public opinion analysis report according to the analysis results, which provides decision-making reference for public opinion response, public opinion guidance and public opinion solution. With the help of the network public opinion analysis platform-Zhiwei business information monitoring system, the data and information in the process of monitoring and analysis can be automatically generated into statistical charts and briefings, and one-click export is supported, which is convenient for customers to sort out and share public opinion information and provide decision-making reference for users' online public opinion work.