As the author said in the article, notebook is destined to be an irreplaceable consumer product in a certain era in the future because of its inherent portable advantages. The continuous innovation of the notebook itself in the development process makes the overall performance and use requirements almost customized for users. The diversified needs of consumers for notebooks also make the notebook strive to face the needs of the times with a market-oriented and product-oriented growth model in the development process. As far as notebook manufacturers are concerned, it is one of their development strategies to do a good job in all aspects and ensure that their products have more advantages than competitors in the same industry. It is precisely because of this demand that notebook manufacturers have made drastic measures in market strategy to ensure that they are in an invincible position in this market.
There are various marketing methods for notebooks. No matter what marketing method, as long as it can bring real demand to notebook manufacturers, it will become the only way for notebook manufacturers. Therefore, in order to save or develop this incomplete land, notebook manufacturers have made their own housekeeping skills in this land. What we are talking about today is Lenovo's "story marketing".
Lenovo, as the image representative of local brands in China, is a symbol of China's going abroad and going to the world. Lenovo has always existed since its establishment.
In just a few decades, Lenovo has set a good example for other notebook manufacturers in product management and marketing, especially in recent years, Lenovo's global market has been expanded unprecedentedly. Many netizens put forward different views on the "story marketing" sales method frequently used by Lenovo in China market. Let's take a look at Lenovo's so-called "story marketing".
In 1980s, the team led by Liu Chuanzhi and Lenovo brand were born in China. No one expected Lenovo to become an enterprise that affects the world. In the more than 20 years since Lenovo was born, Lenovo has jumped from a toddler to an internationally renowned brand. It is precisely because of Lenovo's Excellence that other notebook manufacturers have also accelerated their pace in the future. In the 20 years of Lenovo's growth, Lenovo has gone through many difficulties that other competitors in the same industry can't. Looking back at Lenovo's growth pace now, it is more full of better expectations for Lenovo's future.
If the previous 20 years were the growth stage of Lenovo, then this period can be said to be the development stage of Lenovo. Looking at Lenovo's growth history, it is not difficult to infer that Lenovo's next goal is a more distant market.
From a little-known small enterprise to an internationally famous brand, Lenovo has had an admirable past and an unappreciated present. However, under the market economy, Lenovo's future is more full of unknown challenges. How to sort out the market and adjust the strategic objectives in the future will directly affect Lenovo's future development.
Because Lenovo's birth and growth are full of curious processes, in Lenovo's future development, only a more innovative way can be Lenovo's future road, and in the face of many competitors in the same industry, how Lenovo stands out; It is inevitable that Lenovo will become an international manufacturer and lay a solid foundation for the future.