BYD Toyota Joint Venture Company is registered as "BYD Toyota Electric Vehicle Technology Co., Ltd.", which is the third joint venture company of Toyota in China after FAW Toyota and GAC Toyota. Obviously, this is a company specializing in new energy vehicles.
Toyota's third joint venture in China focuses on the research and development and design of pure electric vehicles.
The new company will carry out the design, research and development of platforms and parts for pure electric vehicles and vehicles, and the company will be composed of personnel from both sides engaged in related businesses. According to domestic media reports, the future production models of the joint venture company will sell models with Toyota logo, which makes BYD Toyota the first new energy automobile company in China to use foreign brand logo.
Similar joint ventures are not uncommon in China. Prior to this, there were Tengshi cars built by BYD and Daimler, Beam cars built by Great Wall and BMW, Sihao brand established by Jianghuai and Volkswagen, Zotye Ford, a joint venture between Zotye and Ford, and so on. Looking back on the development of these brands in China market, it seems that it is not smooth. They have many similarities, that is, they adopt brand-new brand names and brand-new car logos.
Tengshi's injury will not appear on BYD Toyota.
BYD is not the first time to form a joint venture company, and the Tengshi car it built in cooperation with Daimler is a "debut". Tengshi was born because BYD and Daimler are "congenial". At that time, Daimler hoped to learn from BYD's three technologies, while BYD hoped to learn from Daimler's quality management and increase the glory of its own brand through Mercedes-Benz.
Unfortunately, contrary to expectations, Tengshi did not become stronger and bigger, which also made BYD miss Daimler's brand use period. From this, we can also see that in the five years since Tengshi was born, the brand development has been constantly frustrated, and both parties to the joint venture have continuously increased their capital. Even moved Tengshi X into the Mercedes-Benz exhibition hall, hoping to illuminate the way forward with the glory of the Mercedes-Benz brand.
When Tengshi Automobile was founded, the shareholding structure of BYD and Daimler was 50:50, and the two sides were strong alliances. After coming to BYD Toyota, the cooperative relationship between the two sides has not changed. With the same 50:50 shareholding structure, both parties are also strong brands. However, the action of hanging Toyota LOGO indicates that the cooperation between BYD and Toyota will be more in-depth and thorough.
Pure electric technology of BYD in Toyota stage
Toyota's hybrid technology is well-known in the world, and it should not be a big stumbling block in research and development strength. Why are you eager to seek BYD's cooperation? Previously, Toyota's new energy development plan was to directly leap from hybrid models to fuel cell models, and selectively abandon the development of pure electric vehicles.
However, with the overall layout of mainstream car companies including Volkswagen and GM in the field of pure electric vehicles, pure electric vehicles have gradually become the main development direction of the global new energy vehicle market, while Toyota has been slow to come up with a pure electric vehicle to "fight", which makes Toyota begin to be anxious.
In this regard, Toyota Vice President Terazaki Mao has publicly stated: "Toyota's deployment and development in the field of pure electric power is really slow." Therefore, in June last year, Toyota released the brand's pure electric strategy and launched the exclusive platform e-TNGA for pure electric vehicles. However, in today's fast-growing pure electric market, especially the extremely important China market, such research and development speed is not enough.
Therefore, Toyota aimed at BYD to "accelerate" the research and development of pure electric vehicles. What does BYD have for Toyota? The answer is e-platform. It has been revealed that "in the future, the products of the joint venture company will mainly adopt e-platform technology to shorten the research and development cycle and reduce costs." ? This statement was also confirmed in an interview with Du, assistant general manager of BYD.
The reason why Toyota is interested in BYD is that besides the E platform, it also has its excellent three-electricity system. BYD focused on the research and development of battery technology as early as 1995, and now it has become the only new energy automobile enterprise in the world that has mastered the core technologies of "Three Electricity" at the same time, and can provide enterprises with integrated solutions of new energy including electric vehicles and power batteries.
When the E platform was launched on 20 18, BYD announced that it would open the E platform to Lexiang. In other words, companies that cooperate with BYD can develop and produce electric vehicles by using the technology of e-platform. Since then, in addition to Daimler, which already has a cooperative relationship, BAIC, Changan, Dongfeng and other car companies have voted for BYD.
The core of BYD e platform is highly integrated and standardized, which can reduce the size and weight of parts through related technologies, thus improving the space utilization rate of vehicles, improving the platform utilization rate, reducing the cost of parts development and molds, and improving the cost performance of the whole vehicle. In the weight, safety, cost and other indicators have a good performance.
With the support of BYD's ready-made e-platform, Toyota will undoubtedly develop pure electric vehicles and reduce the waste of resources of "trial and error". With the help of Toyota e-TNGA and BYD's e-platform, we will further expand Toyota's new energy market in China.
BYD wants to use Toyota to open the door to sales.
Toyota takes a fancy to BYD's technology, so what will BYD get from Toyota? Lian Yubo, senior vice president of BYD, got the "standard answer" that he believed BYD could learn technology from Toyota and benefit from it in terms of quality and safety.
As a matter of fact, BYD has always wanted to become a brand with a higher order of magnitude in the global market, but its brand awareness is not high enough in the global scope, and the joining of Toyota just opened the door for its display. Based on BYD's technology, Toyota logo is hung, and technology and brand strength are integrated to achieve the goal of consistent volume.
As can be seen from the business scope of BYD Toyota Joint Venture, the company will not produce complete vehicles and parts, but only engage in design, research and development, sales, import and export, after-sales and other businesses. In other words, the production task will be handed over to BYD with a high probability.
The poor development of Tengshi has given BYD a lot of experience. I believe BYD will not repeat the mistakes of "BYD Toyota".
From the market point of view, the joint efforts of BYD and Toyota will inevitably cause invisible pressure on all new energy brands, and independent innovation has become the key to the break of many participants in the new energy market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.