2. The logo designed by Wayne is rich in connotation, but its problem is that it is too complicated to remember. It is hard to imagine that Jobs, who pursues perfection, would tolerate such a logo appearing on his products for a whole year.
3, 1977, Jobs finally decided to redesign a logo after waking up, and he found McKenna, an advertising company also located in California. Robert RobJanoff, the creative director of McKenna, is experienced and has designed products for many technology companies before. Not surprisingly, Jobs chose him to design a new logo for Apple.
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