Every time Apple's new model is leaked, it will set off a heat wave of discussion on the Internet, which keeps the popularity of Apple products to a certain extent and enhances Apple's popularity. In fact, this is not a new means in business. Many mobile phone brands will use this method, but not every release is accurate. Generally speaking, the closer to the conference, the more accurate the heat release. If it is earlier, it may be largely inaccurate.
In fact, as long as the core secrets of Apple products are not revealed, it is not a particularly harmful thing for Apple. To some extent, releasing materials in advance can create a feeling that netizens and Apple fans can seriously participate in this matter. If it is a product that consumers really don't like, Apple may cancel these designs that make consumers feel disgusted after receiving these feedbacks. At the same time, if there is positive feedback, then Apple can expand these advantages.
Apple is a very great company. It is the first model in the era of smart phones and has many fans all over the world. Although Android is catching up recently, Apple is still the leader in the mobile phone market to some extent. Therefore, they will still do this basic thing well. Let's not worry about them. If someone deliberately leaks it, it is a violation of the law, and Apple will definitely stop this from happening.