How do ordinary retail investors judge the quality of listed companies? What are the tricks?

When you just want to speculate in stocks, look at the financial quality of the enterprise like that. In fact, just look at the company's first quarter performance report. Has the net profit increased? Whether the net profit of the performance report has increased significantly is said to be a performance flip. If the net profit of a stock or a company keeps growing, then you should see whether the profit rate of this enterprise has increased. When the profit rate of an enterprise increases, it represents a company, which is scientific and technological progress, or the added value rises. For the financial report of the sales enterprise, first look at the cash flow statement to see how much cash the enterprise has left after removing the concealment; Look at the balance sheet again to check whether the financial foundation is healthy physically and mentally; Finally, look at this year's profit, check how much profit there is, and check the profit rate.

The cash flow statement is the real paving stone for a company to create wealth. There is no need to carefully study every item in the cash flow statement every time, because these items are perfectly included under the "net cash income from production and operation". The law of working capital change is often due to the different types of net profit and cash flow of production and operation, which must be analyzed one by one. Depreciation and amortization are not cash expenses, but they must be added back to net profit. Changes in working capital-credit purchase and borrowing are harmful to working capital, because the increase of accounts receivable represents the decrease of cash flow; Cash flow increases with the increase of accounts payable; When the goods in stock increase, the cash flow decreases.

Cash flow from investment activities-Cash flow from investment activities-includes money spent on long-term project investment discipline (such as starting and ending property) and long-term project investment. On the level of speculation spread, personal experience: only look at the circulating funds of individual stocks, and then pay attention to the analysis of K-line chart, and tend to find strong stocks. Don't trust the report of the securities firm and the concept of big boss's promotion to choose stocks. You guess the spread, holding positions 1-2 months. Even if the definition is true, how many years will it take? Is this important to you?

It is probably the most opposite thing to buy stocks according to the development prospect income analyzed in the brokerage report and sell them after holding positions for a few weeks. Project investment level: you can't look at the financial report stock selection because you don't trust it. There is only one standard. Listen to him and do it without orders. It is not the reason for choosing which unicorn enterprises and leading enterprises are not among the companies that pay dividends, but only the dividends at the end of the year. These achievements are all of high quality, but at the end of the year, you can't get dividends or get very little dividends at the end of the year. All the rounds are 100% bombs, so you must avoid them.