Yalu was founded in a village-run manual workshop in 1972, and six tailors, including Gu Baosheng, formed the sewing group of Guangming Knitting Factory.
1987 Yalu's trial-produced "Longfei Shirt" was a great success, creating a sales miracle of Shanghai-Nanjing Road 160 continuous queuing.
From 65438 to 0990, Mr. Zhenhua Gu became the director of Yalu Garment Factory, which opened a new era of Yalu's development. In 1990s, Yalu car owners sold jackets, with an annual sales volume of 6,543.8+0,000 pieces, which was known as "the king of jackets in China".
From 65438 to 0998, Yalu down jacket began to sell well all over the country, and established its position in the clothing industry. With the development of down jacket industry, Yalu has hundreds of dealers and 5,000 sales outlets nationwide, with an annual sales income of 3 billion yuan.
In 2005, Yalu Group was awarded the second place in the comprehensive market share of similar products in 2004 by China Business Federation and China Business Information Center.
In 2006, it was selected as one of the top 500 industrial enterprises in China by China Market Monitoring Center.
Yalu International Building (Taicang Headquarters) 20 1 1 completed.
Extended data:
Yalu Group Co., Ltd. was established in 1972. It owns Suzhou Yalu Holding Co., Ltd., Jiangsu Yalu Industrial Co., Ltd., Jiangsu Baifulun Investment Development Co., Ltd., Sino-foreign joint venture Suzhou Yalu Fang Yi Clothing Co., Ltd., Lan Bing Clothing Co., Ltd., Suzhou Yalu Real Estate Co., Ltd., Suzhou Zhao Hua Real Estate Co., Ltd., Taicang Yalu Rural Microfinance Co., Ltd. and Dezhuo Coal Mine in Hezhang County, Guizhou Province.
Brand is Yalu's core and most valuable intangible asset. Yalu adheres to the design style of "mass and fashion" and the product positioning of "mass brand and national product", and constantly enhances Yalu's brand and product image through product design, product display, store design, advertising, signing endorsement and various marketing activities.
As a well-known trademark and brand-name product in China, "Yalu" has become one of the most influential and well-known down jacket brands in China, and has successively won the honors of "China Well-known Trademark" and "China Famous Brand".
According to the World Brand Lab 20 1 1 China 500 list of the most valuable brands, Yalu brand is worth 6.075 billion yuan.
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Yalu group