E-commerce "burns money" very fiercely. Why do major insurance companies have entered?

Among them, Taiping Electronic Commerce Co., Ltd., a wholly-owned subsidiary of Taiping Holdings, also opened in Shenzhen a few days ago. In addition to China Taiping, four insurance giants, namely China Life Insurance, PICC, CPIC and Ping An, have also set up websites and homepages on the Internet and launched online insurance services, covering nearly 100 types of insurance, including life insurance and property insurance. Taiping e-commerce, a subsidiary of Taiping Holdings, recently opened in Shenzhen; China Ping An, Alibaba and Tencent's "Sanma" cooperation, etc. All these are enough to show that it has become an irresistible trend for insurance companies to enter e-commerce. However, as we all know, the fierceness of e-commerce burning money cannot be underestimated. Why do so many insurance companies enter e-commerce? In this regard, Zhang Shule, a well-known IT commentator, said: "The major insurance companies did not enter e-commerce overnight, but after a long period of observation. The insurance industry itself is a financial industry similar to banks. Although the domestic e-commerce market environment is complex and the competition is fierce, it still has considerable prospects. Now insurance companies are entering the e-commerce market one after another, which is a kind of "venture capital", and existing funds will "appreciate" in this way to maximize their benefits. " "Although major insurance companies have entered the e-commerce market, there will be no phenomenon of' three monks have no water to drink'. Zhang Shule said, "This is because major insurance companies will not exist independently in the e-commerce market like Suning and Gome. They will definitely look for partners. Like the previous "Sanma" cooperation, they all have their own characteristics, and finally create a * * * situation.