Is Amway ok now? Is it too late?
Some people may say that Amway has been in China for almost 16 years. Isn't it a little late for Amway? But what I want to say is that it is not too late, but this is the best and best opportunity in history, even the last chance. The reasons are as follows: First, the quality and brand image of Amway products have been deeply rooted in people's hearts. When you ask anyone casually whether they have heard of Amway, few people haven't heard of Amway now, and many people are using various high-quality products of Amway. Many people have changed their lives, improved their health and quality of life through Amway, and many ordinary people have changed their lives and changed their destiny through Amway. This can be seen from Amway's sales in China. In 2000, Amway's sales in Chinese mainland were 2.4 billion yuan, in 2002 it was 6 billion yuan, in 2003 it was 654.38+0 billion yuan, in 2004 it was 654.38+0.7 billion yuan, and in 2006.5438+0 year it was 22 billion yuan. If there are no high-quality products as the basis, how can sales increase so fast? If the product is not good or the price is too expensive, you can cheat others once. How can you form sustainable consumption? In addition, Amway has also increased investment in advertising and public welfare undertakings, and enhanced the overall brand image of Amway, such as sponsoring the 2000, 2004 and 2008 Olympic Games, becoming the only designated nutrition for Olympic athletes, and inviting basketball star Yi Jianlian as the image spokesperson to sponsor the "Healthy Run" in China. Amway's artistry series has also been broadcast on CCTV. Besides, Amway's donation to public welfare undertakings in China has now exceeded 654.38+0.5 billion yuan, which is the largest among all foreign companies. Second, Amway's system and management are more standardized and humanized. When Amway first started to develop in China, it was necessary to join Amway. For example, it is necessary to buy 700 yuan at one time or sell a certain number of products every month, which is also the practice of many illegal pyramid selling companies at that time. In order to distinguish these companies, Amway Company is more humanized in system, and the condition that 700 yuan products must be purchased at one time is cancelled, as long as three basic conditions are met. At least 22 years old, except for full-time college students, national civil servants and active servicemen. You can apply to join Amway, so there is no need to force your friends who have just started shopping, nor is it forced to buy. In fact, if the product is good and affordable, there is no need to force it. I didn't buy any products when I didn't know about them at first, but I learned about Amway's products and bought more than 4,000 and 700 at a time. Moreover, marketing representatives don't have to sell certain products every month, there is no backlog of products, and there is no pressure on marketers, especially for those novices who have just started Amway. This reflects Amway's humanized management. In addition, Amway stores have set up stores in 33 provinces and cities across the country. In this way, the establishment of the store not only improves the credibility of Amway products to customers, but also saves a lot of time and money for our marketing representatives, who can pick up the goods at home instead of taking a long-distance bus. Third, the improvement of direct selling environment in China, the strategic inclination of Amway in China and the improvement of staff quality. This Amway person is different from Amway person. Many people who used to engage in Amway were laid off and had low academic qualifications. They don't know Amway, they only know how to buy and sell, and they only know how to attract people. This is one of the main reasons why Amway has a bad impression in people's minds, but now it is very different from before. Many people who are engaged in Amway now have high academic qualifications. The improvement of employees' quality is more conducive to the development of Amway and to changing people's ideas about Amway and direct selling. The 5th Wave, an intransitive verb wealth-the flow and redistribution of wealth According to authoritative economic analysts in the world, medical care and biotechnology are called the fifth wave of wealth in the world, and they are also the hot spots of future economic development. The fourth wave of wealth is IT computer network technology, which has made millionaires, and now we have caught up with a tail. When you see that IT is getting harder and harder for IT computer companies to make money, when you see that more and more people are engaged in IT engineers, when you see that the salary of IT engineers is gradually decreasing, you should be careful. This shows that it is difficult to earn money in the fourth distribution of wealth. You can't just support yourself and your family for life. You must make changes quickly, seize the hot spots of economic development and seize the opportunities of wealth. With the improvement of people's living standards, people's requirements for quality of life are getting higher and higher. People pursue fashion, hoping to be younger and younger, and hope to live longer, especially with the development of biotechnology. Maybe one day, one of our organs has a problem or doesn't want to use it, so we can change it. This is not impossible. Then Amway's industries happen to be health care and biotechnology industries, which will be an important direction of the fifth wealth flow. If you are content with the status quo, have no sense of crisis, and don't want to change yourself, maybe you won't be hungry in the future, but you will definitely regret when you see people around you become rich, because wealth passes you by. Although you don't feel this way now, it's too late to regret it later. In fact, the emergence of every new thing will bring us opportunities, change the flow of wealth and reshuffle wealth. Just like the emergence of computer technology, the emergence of Bill Gates, the richest man in the world, and the rise of the Internet, just like the sudden wealth of Zhang Chaoyang and Ding Lei, there will definitely be a group of millionaires in medical care and biotechnology, and it is a big number. Whoever can seize the opportunity will become the leader of wealth, society and times. When you face the redistribution of wealth, do you participate? Are you willing to achieve others, or do you want to seize the opportunity to achieve yourself Are you willing to work for your boss all your life, or do you want to seize the opportunity to make his money? If you don't want to, you can realize your wish through Amway. Through Amway, you don't need a high degree, too much capital or a deep social background. What you need is your own wisdom, your own vision, your own efforts and persistence. "The front waves of the Yangtze River push the back waves, and the back waves die on the beach." This sentence vividly describes the historical process of people who are involved in direct selling and people coming and going. It is because of them that people gradually understand what is truly legal direct selling, and people gradually change their ideas and slowly accept cheap direct selling products. I really appreciate the predecessors who spent their time and youth on direct sales. They paved the way for us with their precious time and energy, and even shed blood. Through the above points, I say that now is the best time for our Amway career development, but at the same time, I also tell you that now is the last time. It's the last chance. Due to historical reasons, Amway's development path in China has been full of twists and turns, and many people have paved the way. However, this opportunity won't happen again in the future. Amway's development will be a straight-line process. So seize the opportunity from now on, or wait another 3-5 years. When this opportunity has been accepted by most people, it is no longer an opportunity. Remember, opportunities always belong to a few people! When people choose to enter the direct selling industry, some people will think that with so many companies and so many marketers doing it, customers may have been taken away. What are the chances of success if I do it? At the same time, many employees also expressed their concern that "almost all customers who can be discovered have been discovered. Is there any development prospect? " Is the market really saturated? Let's look at the statistics of the World Direct Selling Alliance. From 2005 to 20 10, the retail sales of the direct selling industry increased by about 7% annually on average. For an internationally mature industry, this growth momentum is enough to prove that it has a steady expansion trend. In an emerging market like China, with the rapid economic development, people's consumption level is also rising sharply. In addition, the improvement of the legal environment of direct selling in China, the standardization and self-discipline of enterprises and the general awakening of social consumption consciousness are all good news for direct selling practitioners or those who have a strong interest in direct selling. Frankly speaking, in our view, "market saturation theory" reflects a conservative idea of dividing the land and limiting itself, and a fear of competition. As long as one's enterprising spirit, pioneering spirit and innovative spirit are not saturated, there will never be the idea of market saturation. Amway's direct selling market in China is far from saturated. On the contrary, if you always look at the market with a passive and lazy eye and complain that the market is saturated, such people may only envy others and be isolated from success forever. Therefore, whether you are experienced in the market or just choose Amway, please sweep the "market saturation view" out of the door. Now, it's time to innovate thinking, give birth to inspiration, use your unique personal brand to retain customers and open up markets. Look around you, there are many such successful people, and we believe you can do the same. A new era is coming, and a new opportunity is coming. Are you ready?