Brand story of 37 entertainment

The founder Chang Ming first put forward the idea of China animation in 1999, when he was a freshman. In order to realize the dream of making China's high-quality animation as a child, Chang Ming began to teach himself animation from 200 1. A few years later, he went to vancouver film school to study animation. There, his student animated short film "Sunshine" won many awards and praises. After graduation, Chang Ming joined Lucasfilm Animation Company, participated in the production of Star Wars 2: The Clone Wars and other projects, and soon became a lighting director. In 2007, Chang Ming left Lucas and set up his own independent animation studio in Shanghai. Create animation in China, change the industry, and let the world recognize China animation.

Chang Ming's animation studio 37 Entertainment was originally located in a private apartment on Changde Road. The company was named 37 Entertainment, which was Chang Ming's own inspiration. The number 37 not only has a unique mathematical attribute (prime number), but also defines the body temperature. "Make a truly unique animation and tell a heartfelt story" is the connotation given to this number by 37 Entertainment.

Shortly after its establishment in 2008, the company produced the first animated short film "Shanghai Girl". Shortly after the short film was completed, Giant Network saw this short film and soon awarded 37 Entertainment its first commercial project-King of Kings III. The success of "King of Kings 3" has won enough reputation for 37 Entertainment, attracting more talents and commercial projects, including computer games, TV commercials and animated films. In just three years, the production capacity of 37 entertainment team covers a whole set of processes from pre-setting to post-synthesis.

It has become one of the leading CGI animation companies in China.