(1) Business promotion activities for customers, with the goal of encouraging continuous purchase, attracting new customers and competing for competitors' customers, etc.
(2) Business promotion activities aimed at sales middlemen are aimed at encouraging the promotion of new products, selling products in large quantities, cultivating loyal middlemen and attracting new middlemen.
(3) The business promotion activities for salespeople are aimed at encouraging salespeople to actively sell the products and services of financial institutions, explore new markets, find new customers, and expand consumers' understanding and use of the products and services of this financial institution.